Website and SEO:

Improve, update, and expand website content; strengthen search visibility; review traffic and user behavior; and recommend changes that increase qualified inquiries and sales opportunities.

Scientific content: Work with scientists and senior management to turn technical information, research papers, application data, and customer needs into accurate webpages, application notes, product literature, email campaigns, and social posts.
Social and digital media: Plan and maintain a consistent presence on relevant social platforms, especially LinkedIn; develop content calendars; and monitor results.
Campaigns and events: Plan and execute targeted campaigns, conference activities, customer outreach, product promotions, and special events; assess outcomes and improve future efforts.
Market research: Analyze and segment markets, identify potential customers and business partners, monitor competitors, and uncover opportunities in biotechnology, diagnostics, molecular testing, microbiology, and related life-science markets.
CRM and analytics: Maintain and analyze CRM data, marketing metrics, website analytics, and campaign results to support targeted outreach and sound decisions.
Sales support: Develop tools and content that support the sales team throughout the customer journey and help cultivate both new and existing customer relationships.
Cross-functional coordination: Organize work across a fluid marketing team drawn from Business Development, R&D, Customer Service, and Sales, ensuring that agreed activities are completed accurately and on time. Required qualifications
Bachelor's degree or higher in a life-science discipline. Applicants without relevant life-science education will not be considered.
Professional experience in marketing, scientific communications, business development, digital content, or a closely related role.
Demonstrated ability to understand scientific or technical information and explain it clearly to customers and other audiences.
Strong writing, editing, and verbal communication skills, with careful attention to scientific accuracy, grammar, and detail.
Strong technical aptitude and confidence learning and using web-based tools, content-management systems, analytics platforms, CRM software, social-media tools, Windows OS, and Microsoft Office.
Excellent organization, follow-through, time management, and ability to manage multiple priorities.
Ability to work independently, take ownership of projects, and collaborate effectively with senior management and cross-functional teams.
Ability to commute to Lebanon, New Jersey, for an in-person position. Preferred qualifications
Experience marketing life-science, biotechnology, laboratory, diagnostic, or research products and services.
Hands-on experience with website content management, SEO, web analytics, LinkedIn or other B2B social media, email marketing, and CRM systems.
Working knowledge of basic HTML and the ability to coordinate effectively with web developers or independently make routine website updates.
Experience developing technical literature, application notes, product pages, presentations, or other scientific sales materials.
Experience using AI-assisted research, writing, or marketing tools responsibly, including checking outputs for scientific accuracy.

The person we are looking for The successful candidate will be curious, resourceful, assertive, organized, and comfortable working at the intersection of science, technology, and business. We need someone who notices details, asks good questions, learns new systems quickly, and can move from planning to hands-on execution. This role is well suited to someone who wants their work to have a visible impact rather than being one small part of a large marketing department. Compensation and benefits

Base salary: $60,000-$70,000 per year, depending on experience.
Performance bonuses of up to $10,000 per year, based on company and individual performance.
Healthcare allowance/health insurance, paid time off, retirement plan, profit sharing, and a family-friendly work environment.

How to apply Please submit both a résumé and a cover letter or introductory message. Your letter should explain how your life-science education and your marketing, writing, web, social-media, or other technical experience prepare you for this position. Applications submitted without a cover letter or message will not be considered.

Pay:

$60,000.00 - $70,000.00 per year

Benefits:

401(k) Health insurance Paid time off

Work Location:

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