Reports to:

Chief Growth Officer Location:

Ann Arbor, MI (On-site or Hybrid)

Type:

Full-time, Exempt Travel:

~20% for trade shows, CE events, manufacturer and clinical network meetings About

DENTAL ADVISOR

For more than 40 years, DENTAL ADVISOR has provided independent, evidence-based research on dental materials and devices. We combine rigorous laboratory testing with real-world clinical evaluations conducted by a network of practicing dentists. Our independence is central to our value. Manufacturers rely on our credible findings, and clinicians trust that our evaluations are not influenced by commercial interests. We are expanding beyond testing and publishing into continuing education, content and lead generation, manufacturer-facing data and evaluation services, and a growing clinical network. About the

Role:

We're looking for a Director of Marketing to build the marketing function and create a scalable commercial engine. You'll lead an in-house team and outside agency while owning brand, audience growth, demand generation, content, events, and marketing performance. You'll serve as the strategic link across three distinct audiences: practicing dentists, dental manufacturers, and our clinical network of evaluators. This is a hands-on leadership role for someone who can set strategy, execute, and hold partners accountable for results.

Responsibilities:

Brand & Positioning Define DENTAL ADVISOR's positioning as independent, evidence-first, and clinically grounded. Develop audience-specific messaging and maintain brand standards across channels. Demand Generation & Commercial Marketing Drive demand for research, testing, and clinical evaluation services through campaigns, sales enablement, events, and partnerships. Package and market evaluation reports, awards, and manufacturer programs while protecting our independence. Audience Growth & Content Grow the clinician audience across email, web, search, social, and video. Turn research and clinical insights into compelling content that drives engagement, subscriptions, and leads. Own the website as a key audience and commercial growth channel. CE, Events & Clinical Network Drive growth for CE programs, events, and sponsorships. Support recruitment, engagement, and retention of our network of practicing dentists. Team, Budget & Performance Lead the marketing team and external agency partners. Own the marketing budget and performance against business goals. Establish reporting across pipeline, audience growth, event revenue, and program performance.

Requirements:

Bachelor's degree in Marketing, Business Administration, Communications, or a related field. 7+ years of marketing experience, including 3+ years in a leadership or player-coach role. Demonstrated experience building and leading a marketing function, including strategy development, budgeting, execution, and measurable results. B2B marketing experience targeting professional, manufacturer, or similar audiences with longer and more complex sales cycles. Strategic fluency across email and lifecycle marketing, web, SEO, AEO, and GEO. Experience working with CRM platforms such as HubSpot, Salesforce, or similar systems, including campaign management, lead tracking, reporting, segmentation, and marketing automation. Hands-on experience with digital marketing and technology platforms, including Meta Business Suite/Ads Manager, Google platforms, analytics and reporting tools, email marketing systems, and other marketing technology. Strong understanding of marketing performance metrics, attribution, lead generation, conversion, and ROI. Preferred Qualifications Dental, medical device, or life sciences marketing experience, or experience marketing to licensed professionals. Background in publishing, trade media, or membership organizations. Experience marketing continuing education, certification, or accredited training programs. Exposure to subscription or data products: pricing, packaging, onboarding, renewal.

Pay:

$95,000.00 - $125,000.00 per year

Benefits:

401(k) Dental insurance Health insurance Health savings account Paid time off Tuition reimbursement Vision insurance Application Question(s): Do you have experience working with CRM platforms such as HubSpot, Salesforce, or similar systems?

Education:

Bachelor's (Required)

Experience:

Marketing:

7 years (Required)

Work Location:

Hybrid remote in Ann Arbor, MI 48104