Job Title:

Senior Demand Generation Manager Location-Type:

Remote (Occasional travel)

Start Date Is:

ASAP Duration:

Permanent/Direct Hire Annual Base Salary Range:

$110,000 - $135,000

Bonus:

10% annual bonus based on individual and company performance

Benefits:

Eligible for Health, Dental, Vision, 401K, PTO Must be authorized to work in the U.S. This position is not eligible for sponsorship.

Job Description:

Own and optimize the strategy for increasing adoption and transaction volume across a network of government self-service kiosks. This highly analytical growth marketing role combines demand generation, campaign performance analysis, statistical rigor, customer partnership, and multi-channel strategy to determine what drives adoption and translate data into actionable recommendations that increase revenue.

Day-to-Day Responsibilities:

Own the end-to-end adoption marketing strategy across state and county self-service kiosk locations Analyze campaign, customer, and transaction data to identify performance trends, adoption opportunities, and areas for improvement Establish baseline adoption and transaction benchmarks and measure performance against growth targets Use statistical analysis and research methodologies to test hypotheses and determine whether campaign results are meaningful Build and maintain performance reporting that tracks kiosk adoption, campaign attribution, transaction trends, and overall effectiveness Translate complex data sets into clear insights and recommendations for senior executives, business leaders, customers, and partners Determine the appropriate marketing and channel strategy for individual customer segments and kiosk locations Develop and optimize multi-channel campaigns across paid search, social, email, out-of-home, radio, signage, in-store, and other channels Conduct A/B testing and continuously optimize campaigns based on measurable performance Partner with agencies and internal marketing resources to execute campaigns rather than personally producing every creative deliverable Work directly with state and local government customers to develop strategies that increase constituent awareness and kiosk usage Partner with retail organizations hosting kiosks to improve signage, placement, promotional activity, and overall transaction volume Develop co-marketing programs and scalable marketing toolkits that government and retail partners can deploy Research customer behavior, demographic differences, geographic trends, and other factors influencing kiosk adoption Present campaign findings, performance results, and strategic recommendations confidently to senior leadership and customer stakeholders Continuously challenge assumptions, test new approaches, and adjust strategy based on what the data demonstrates

Minimum Requirements:

5-7 years of experience in demand generation, growth marketing, performance marketing, adoption marketing, lifecycle marketing, or a similarly data-driven marketing function Strong quantitative and analytical skills with a genuine understanding of statistics Advanced comfort working directly with Excel, spreadsheets, and raw data sets Ability to personally analyze campaign and transaction data rather than relying solely on pre-built dashboards or analytics teams Experience establishing performance baselines, measuring lift, identifying trends, and evaluating campaign effectiveness Experience with campaign attribution, conversion or adoption measurement, A/B testing, and ongoing optimization Proven ability to translate data into actionable marketing recommendations Experience targeting defined customer segments and driving measurable actions, transactions, or behaviors Experience developing and optimizing demand generation or growth campaigns across multiple channels Strong research skills with the ability to form hypotheses, analyze results, and draw meaningful conclusions Ability to distinguish meaningful performance trends from correlation, noise, or inconclusive results Experience leveraging agencies, internal marketing teams, and external resources to execute marketing strategies Strong customer-facing communication and stakeholder management skills Executive presence with the ability to confidently present and defend data-driven recommendations to senior leadership Ability to operate effectively in a changing environment without always having a perfect or complete data set Bachelor's degree in a field requiring analytical rigor and strong written communication skills

Preferred Qualifications:

Experience within a highly regulated industry such as financial services, asset management, healthcare, government, or another complex environment Experience within consulting or a large, structured organization with rigorous analytical or marketing training Formal research experience or experience applying structured research methodologies Retail or consumer marketing experience Experience with location-based marketing, retail signage, in-store campaigns, or strategies designed to increase foot traffic or transactions Experience marketing to highly specific or niche customer segments Partner or co-marketing experience with external customers, retailers, agencies, or other third parties Experience measuring offline or imperfectly attributable channels such as out-of-home, radio, retail, or in-store marketing Experience building marketing enablement materials, playbooks, toolkits, templates, or partner resources GovTech, public sector, or civic technology experience Experience marketing 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