Database Marketing Manager

Database Marketing Manager Terminix - 2.8 Memphis, TN Job Details Full-time $77,700 - $101,100 a year 22 hours ago Benefits Paid holidays Disability insurance Health insurance Dental insurance 401(k) Tuition reimbursement Vision insurance 401(k) matching Benefits from day one Life insurance Qualifications Certified Salesforce Administrator Master's degree in business administration Strategic management Salesforce Marketing Cloud Data Integration (Data management) Management Statistics Computer Science Bachelor's degree in statistics Marketing Taxonomy SQL Bachelor's degree in marketing Salesforce Cloud Bachelor's degree Overseeing compliance functions Data quality monitoring System architecture design Database marketing Senior level AI Bachelor's degree in computer science Master of Business Administration Customer acquisition Analytics Database software proficiency Full Job Description Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period! For more information about our benefits, see below! We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet." Job Summary Own the strategy, governance, and technical optimization of Rentokil-Terminix's multi-brand customer databases. This role is the primary architect for our lead management ecosystem, responsible for maintaining and optimizing all residential and commercial lead routing pathways. You will future-proof our lead routing tech stack while ensuring seamless, high-fidelity lead data integration into Salesforce Marketing Cloud (SFMC) to drive hyper-personalized acquisition and retention journey s.

Core Responsibilities :

Lead Routing Architecture & Optimization:

Manage and optimize all lead routing logic for both residential and commercial business lines to ensure zero lead-drop and maximum speed-to-lead.

Future-Proofing:

Evaluate and pilot emerging MarTech (CDP, real-time decisioning, and AI routing engines) to evolve our tech stack beyond current capabilities.

System Integrity:

Define identity-resolution rules and data taxonomies that ensure leads from disparate sources (web, third-party, behavioral) are unified correctly within the ecosystem.

SFMC & Data Integration :

Data Pipeline Management:

Serve as the marketing technology expert for Salesforce and LeadExec data integration to SFMC, ensuring lead data optimization to enable real time and trigger-based customer journeys.

Data Quality:

Ensure lead data quality, segmentation logic, and identity resolution.

Personalization and intelligence:

Implement dynamic content and AMPScript, Einstein recommendations, behavioral targeting, and scoring.

Performance Engineering:

Monitor lead data deliverability, frequency caps, and cross-channel fatigue rules to protect the premium customer experience. Governance, Privacy & Compliance Ensure compliance with

GDPR, CAN-SPAM, CCPA, TCPA

Ensure compliance with Legal and Security standards.

Performance & Leadership Team Enablement:

Manage agencies and implementation partners.

Candidate Requirements Education:

Bachelor's degree in Marketing, Statistics, Computer Science, or related field (Master's/MBA preferred).

Experience:

5-10 years in database or lifecycle marketing Hands-on expertise with Salesforce, Salesforce Marketing Cloud, relational SQL, or similar. Proven track record of managing complex lead routing and omnichannel campaigns.

Technical Certifications:

Salesforce Marketing Cloud Administrator (nice to have)

Soft Skills:

Strategic thinker capable of converting business goals into technical roadmaps and translating complex analytics into executive narratives. Physical Demands and Working Conditions The physical demands are representative of those that must be met by an employee to perform the essential function to this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Incumbent must be prepared to:

Move up to 10 pounds occasionally, by lifting, carrying, pushing, pulling, or otherwise repositioning objects. Sitting for long periods of time while using office equipment such as computers, phones and etc. Performing repetitive motions involving the wrists, hands, and fingers, such as typing, picking, and pinching, within your regular work environment. Express or exchange ideas with others through the use of spoken word, quickly, accurately, and at an easily audible volume, and receive detailed information through oral communication at usual speaking levels without correction, and/or make fine discriminations in the nature of sounds in the environment.

Incumbent is required to have:

Near-range visual acuity for detailed tasks and ability to perform activities with precision such as analyzing data, viewing computer screens or reading extensively.

Incumbent will be subject to:

Inside working conditions: The change of building environment such as with or without air conditioning and heating. No sponsorship or OPT available Base Pay Range $77,700 - $101,100 / year While starting pay falls within the given range, it can vary based on factors like geographic location, skills, education, and experience. Total earnings may also be affected by overtime, incentives, commissions, performance, and route assignment (where applicable). #LI-Remote Why Choose Us? A career with the Rentokil family of companies can be a professional trajectory filled with opportunity. We pride ourselves on being a world-class team that rewards high performance, and we love to promote from within. We offer competitive pay and many of our roles offer performance incentives. Below you'll find information about some of what we have to offer. All Full-Time Colleagues qualify for the following and Part-Time Colleagues qualify for most benefits after they meet certain criteria. Click here to read more about our Total Rewards Program which includes: Professional and Personal Growth Multiple avenues to grow your career Training and development programs available Tuition Reimbursement benefits (for FT Colleagues) Health and Wellness Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1 Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more Savings and Retirement 401(k) retirement plan with company-matching contributions Work-Life Balance Vacation days & sick days Company-paid holidays & floating holidays A company mindset that prioritizes health, safety, and flexibility We are looking for individuals who want to make a difference where our customers live and work. Is that you? This company is a Drug Free workplace. Rentokil is committed to complying with all Federal, State, and local laws related to the employment of qualified individuals with disabilities. California residents click here to review your privacy rights. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. By applying to this job, you agree to receive initial texts from systems used on behalf of Rentokil North America, Inc., possibly including Workday, Loop, and HireVue. These systems utilize text messages to communicate with you throughout the application, interview, and pre-hire processes. You can set your communication preferences or opt out of text messages from each system at any time following the initial message. Message and data rates may apply.