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C
Confidential
Digital Content Specialist
Career Insights for Content Marketing Manager
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Scorecard
Based on Tennessee data
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What they do
A Content Marketing Manager manages and creates the content presented by a company to it's customers. Content varies in formats including web pages, social media platforms, blogs, white papers and video. Manages content marketing initiatives to drive traffic, and customer engagement that deliver sales and customer retention. Measure responses to initiatives and tailors future initiatives accordingly.
$121,960 / year median in Tennessee
+10% projected growth