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Marketing Director

Career Insights for Director of Marketing

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What they do

A Director of Marketing manages the development and execution of a marketing strategy for a business, organization, particular product or group of products. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.

$169,677 / year median in Utah

+7% projected growth

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Job Description

Assisted Living Community is looking for an energetic, genuine, outgoing, motivated individual to join our team as our new marketing director! This position involves working with seniors, family members, and professionals in a fun and rewarding environment. The scheduled days would be Monday-Friday with the possibility of an occasional weekend tour, depending on marketing needs. The Marketer is responsible for developing and maintaining referral relationships. Frequent referral sources include but are not limited to hospitals, skilled nursing facilities, Independent living communities, senior centers, and physician offices. The marketer is an educator, providing current information about the community. The Marketer meets with the resident and family members to work through the move-in process, including touring potential residents and their families and following up with them. We are looking for someone with senior living and inside and outside marketing experience. Salary will be based on experience.
Qualifications:
Bachelor's degree, preferred Driver's license Prior success with the development and implementation of a sales and marketing plan Familiarity with home health and hospice care and medical terminology Marketing experience within a health care setting Knowledge of branding, marketing, networking, public relations, and sales Excellent communication and interpersonal skills Ability to compile data and compose reports Ability to meet deadlines and quotas Ability to manage a marketing budget Ability to pass a background check Excellent customer service skills Proficient in Microsoft office Have a friendly attitude Possess a love for the elderly population Excellent time management
Job Type:
Full-time Pay:
$55,000.00 - $65,000.00 per year
Benefits:
401(k) matching Dental insurance Health insurance Health savings account Life insurance Paid time off Vision insurance Ability to
Relocate:
South Jordan, UT 84095: Relocate before starting work (Required)
Work Location:
In person