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AM
Affilium Marketing
Digital Marketing Manager
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Based on Wisconsin data
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What they do
A Digital Marketing Manager manages integrated digital marketing campaigns for a company from concept to execution. Oversees digital marketing across different channels including web, email and social media platforms. Monitors impact of digital marketing on uptake of product. Identifies potential new digital channels; develops strategies for increasing sales or market share.
$124,092 / year median in Wisconsin
+7% projected growth
Job Description
Overview We are seeking a dynamic and innovative Digital Marketing Manager to lead our online marketing initiatives and elevate our brand presence across digital channels. In this role, you will develop and execute comprehensive digital marketing strategies that drive engagement, increase conversions, and maximize ROI. Your expertise in digital tools, analytics, and creative content will be instrumental in shaping our online footprint and achieving business growth. This paid position offers an exciting opportunity to influence our digital landscape and work with a talented team dedicated to excellence. Duties Develop, implement, and manage integrated digital marketing campaigns across platforms including social media, search engines, email, and display advertising. Utilize SEO tools and conduct keyword research to optimize website content for higher search engine rankings. Manage paid advertising campaigns using Google Ads (formerly Google AdWords), Facebook Advertising, and other paid media channels to generate leads and increase brand visibility. Oversee website management using content management systems like WordPress, ensuring site updates, performance optimization, and user experience enhancements. Analyze web analytics reporting with tools such as Google Analytics and Google Tag Manager to measure campaign performance, identify trends, and inform strategic decisions. Create compelling content for blogs, social media posts, email marketing campaigns, and landing pages that resonate with target audiences. Coordinate conversion optimization efforts by testing landing pages, call-to-actions, and user flows to improve engagement metrics. Design visually appealing graphics using Adobe Photoshop and Adobe Creative Suite for digital ads, social media posts, and website assets. Manage social media marketing efforts including content creation, scheduling, community engagement, and advertising campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter. Implement marketing automation strategies to nurture leads through email drip campaigns and personalized messaging workflows. Conduct performance marketing activities by setting up tracking pixels, analyzing campaign data, and adjusting tactics for maximum impact. Collaborate with cross-functional teams on website management tasks such as