Job Summary We are seeking a dynamic and results-driven Internet Marketing Specialist to elevate our digital presence and drive impactful marketing campaigns. In this role, you will develop, implement, and optimize online marketing strategies across various platforms to increase brand awareness, generate leads, and boost sales. Your expertise in digital marketing tools and analytics will be essential in crafting compelling content, managing paid advertising campaigns, and analyzing performance metrics to ensure continuous growth. Join us to be at the forefront of innovative marketing initiatives that make a real difference! Responsibilities Develop and execute comprehensive digital marketing campaigns across channels such as Google Ads, Facebook Advertising, and social media platforms to maximize reach and engagement. Manage paid advertising campaigns, including setup, optimization, and performance analysis using tools like Google AdWords, SEM (Search Engine Marketing), and marketing automation platforms. Conduct keyword research and SEO audits utilizing SEO tools to improve organic search rankings and website visibility. Create engaging content for websites, blogs, email marketing campaigns, and social media channels that resonate with target audiences. Utilize web analytics reporting tools such as Google Analytics and Google Tag Manager to monitor campaign performance, analyze user behavior, and identify opportunities for improvement. Optimize website content and landing pages through conversion optimization techniques to increase lead generation and sales conversions. Oversee website management using content management systems like WordPress, ensuring site updates are timely and aligned with marketing strategies. Design graphics and visual content using Adobe Photoshop, Adobe Creative Suite, or similar tools to enhance campaign visuals. Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives and B2B (business-to-business) marketing strategies. Stay current with industry trends in digital marketing, SEO best practices, social media advertising campaigns, and emerging technologies to keep our strategies innovative. Qualifications Proven experience in digital marketing with a strong understanding of SEO tools, SEM, paid search marketing, social media marketing, and web analytics reporting. Proficiency in website management platforms such as WordPress and content management systems (CMS). Technical skills including HTML, CSS, Google Tag Manager, and familiarity with website optimization techniques. Hands-on experience managing paid advertising campaigns on platforms like Google Ads (Google AdWords), Facebook Advertising, and other social media channels. Strong graphic design skills using Adobe Photoshop or Adobe Creative Suite for content creation purposes. Knowledge of marketing automation tools and email marketing platforms for campaign setup and execution. Analytical mindset with the ability to interpret web analytics data to inform strategic decisions. Excellent communication skills with the ability to craft compelling content tailored for diverse audiences. Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment. Join us as an Internet Marketing Specialist if you're passionate about leveraging cutting-edge digital strategies to transform brands' online presence! Your innovative ideas will help shape our future success while advancing your career in a vibrant team environment dedicated to growth!

Pay:

$65,000.00 - $85,000.00 per year

Work Location:

In person