Revenue & Digital Marketing Specialist Full-Time | Florida Vacation Connection Position Summary Florida Vacation Connection is looking for a motivated, analytical and creative Revenue & Digital Marketing Specialist to help maximize the performance of our vacation rental portfolio across Longboat Key, Lido Key, St. Armands, Sarasota, Bradenton, and Anna Maria Island. This position combines revenue management, vacation rental distribution and digital marketing into one results-focused role. The Revenue & Digital Marketing Specialist will monitor rates, occupancy, availability, booking pace and market conditions; make strategic pricing and promotional recommendations; optimize our presence across booking channels; and develop marketing initiatives designed to generate reservations, repeat guests and stronger property performance. This is not simply a social media position. The primary purpose of this role is to turn data, market knowledge and marketing activity into measurable rental performance. Key ResponsibilitiesRevenue Management & Pricing Monitor occupancy, booking pace, availability, rates and revenue performance across the FVC portfolio Review property pricing regularly and make strategic rate adjustments within established guidelines Analyze upcoming availability and identify properties, dates and seasons requiring attention Develop strategies to improve occupancy during need periods and maximize rates during periods of strong demand Monitor market conditions, seasonality, local events and competitive pricing across FVC's markets Evaluate minimum-stay requirements, length-of-stay opportunities, booking windows and other revenue strategies Identify and address unnecessary availability gaps Develop targeted promotions and special offers when appropriate Track the results of pricing changes and promotions rather than relying on assumptions Assist with rental revenue projections and property performance analysis Provide leadership with clear, useful reporting on revenue trends, opportunities and concerns OTA & Distribution Optimization Monitor and optimize FVC listings across applicable online travel agencies and distribution channels Ensure listing content, amenities, photos, descriptions and property information are accurate and positioned effectively Identify opportunities to improve listing visibility, ranking and conversion Monitor channel performance and recommend changes based on results Review promotions and merchandising opportunities offered through distribution partners Identify underperforming listings and develop an action plan for improvement Work to increase direct bookings while maintaining an effective distribution strategy Stay informed about relevant changes to OTA programs, algorithms, promotional opportunities and industry trends Digital Marketing Develop and execute marketing initiatives designed to generate qualified traffic and reservations Manage FVC's social media presence with consistent, professional and engaging content Create campaigns highlighting properties, destinations, seasonal opportunities and the FVC guest experience Support email marketing to past guests, prospective guests and other appropriate audiences Help develop strategies to increase repeat and direct bookings Maintain an organized marketing calendar Coordinate property and destination content needed for campaigns Track campaign performance and adjust strategies based on measurable results Identify new marketing opportunities that align with FVC's brand and target guest Website & Direct Booking Performance Review property listings and website content for accuracy, quality and conversion opportunities Identify opportunities to improve the direct-booking experience Coordinate updates to property descriptions, photography, amenities and marketing content Monitor website and booking performance metrics when available Help strengthen FVC's positioning as a trusted local vacation rental company throughout our markets Look for opportunities to convert OTA guests into future direct-booking relationships in accordance with applicable platform requirements Reviews & Guest Retention Support strategies designed to generate more positive guest reviews Monitor review trends and identify recurring feedback that may affect property performance Coordinate relevant feedback with Guest & Owner Services and Operations Develop initiatives that encourage repeat stays and guest loyalty Help maintain relationships with past guests through thoughtful, targeted marketing Property Performance & Owner Support Monitor individual property performance and identify opportunities or concerns Prepare clear performance information to support owner conversations Identify properties that may benefit from pricing changes, updated photography, listing improvements, promotions or other strategies Work with Operations and Guest & Owner Services when property condition, guest feedback or operational issues may be affecting performance Help leadership communicate the strategy behind revenue and marketing decisions when appropriate What We're Looking For The ideal candidate combines analytical thinking with creativity and initiative.

This person should be:

Highly organized and detail-oriented Comfortable working with numbers, reports and performance data Able to recognize patterns and turn data into action Curious about why a property is or isn't performing Comfortable making recommendations and explaining the reasoning behind them Creative enough to develop compelling marketing ideas Strong at written communication and digital content Self-motivated and able to manage recurring responsibilities without constant reminders Excellent at following through on ideas and measuring whether they worked Comfortable learning and using multiple technology platforms Able to balance competing priorities across a portfolio of properties Willing to test new ideas, evaluate results and adjust quickly Collaborative and comfortable working across departments Experience Strongly preferred: Vacation rental, hotel, resort or hospitality industry experience Revenue management, pricing, yield management or rental performance experience Experience with vacation rental property management systems, revenue management software or OTA platforms Experience working with Airbnb, Vrbo and/or other major booking channels Digital marketing, social media, email marketing or content experience A candidate does not need to be an expert in every area, but strong analytical ability, commercial thinking and an understanding of hospitality revenue are essential.

Reporting Structure Reports to:

Owner & President Works closely with: Guest & Owner Services Lead, Operations Manager, Finance/Compliance and other FVC team members This is currently an individual-contributor specialist position, not a people-management role. The employee is expected to take direct ownership of the work and results within their area. What Success Looks Like Success in this position means: Rates and availability are actively managed rather than set and forgotten Booking pace and occupancy are monitored consistently Revenue opportunities and concerns are identified early Need periods have a clear strategy High-demand periods are appropriately optimized Promotions have a defined purpose and their results are measured OTA listings are accurate, competitive and actively optimized Underperforming properties receive focused attention and an action plan Marketing activity is consistent and tied to business objectives Direct and repeat booking opportunities are actively developed Leadership receives useful revenue and performance reporting Property owners benefit from thoughtful, explainable revenue strategies Decisions are increasingly driven by data rather than instinct alone New ideas are brought forward proactively and followed through to completion Our Team Philosophy FVC is a small business, and every person on our team matters. While everyone has defined responsibilities, great hospitality requires flexibility and teamwork. Team members are expected to communicate openly, take ownership, lend a hand when needed and occasionally assist with reasonable responsibilities outside their normal role. We value people who don't simply identify an opportunity—they develop a plan, take action, measure the result and continue improving it.

Pay:

$53,000.00 - $65,000.00 per year

Benefits:

Dental insurance Flexible schedule Health insurance Vision insurance

Work Location:

In person