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First Mid Bank & Trust

Marketing Specialist II

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Job Description

Marketing Specialist II First Mid Bank & Trust parental leave, paid time off, paid holidays, tuition reimbursement, 401(k) Sep 26, 2026

Position:
Marketing Specialist II Location:

St.

Peters, MO Job Id:

4758 # of

Openings:

0 At First Mid, base salary is one component of our Total Rewards program. Exact compensation is determined by factors such as (but not limited to) education, skills, internal equity, and experience. This position offers additional compensation in the form of discretionary short-term incentives (i.e. bonus, incentives, and/or commission). Benefits for this role include comprehensive healthcare, well-being benefits, paid family leave as well as generous paid time off. Total Rewards also include banking perks, tuition reimbursement, an Employee Stock Purchase Plan, and a 401K plan with company match. Incentives and benefits are subject to eligibility requirements. The Marketing Specialist II roles manages end-to-end campaign execution for defined segments or initiatives. This role translates strategic direction into actionable campaign plans, ensuring alignment across channels, partners, and timelines. The Specialist plays a key role in optimizing execution and improving campaign performance through coordination, insight, and continuous improvement. Responsibilities include, but are not limited to: Lead end-to-end campaign execution for segment and product initiatives

Translate strategic briefs into detailed campaign plans, timelines, and deliverables

Coordinate cross-channel execution (digital, email, paid media, branch, etc.)

Partner with Strategy teams to refine briefs and ensure executable plans

Manage campaign performance tracking and provide insights for optimization

Identify and resolve execution risks, bottlenecks, and dependencies

Drive consistency and efficiency in campaign processes and workflows

Mentor and guide

Marketing Specialists Qualifications Education/Experience:

Bachelor's degree required in Marketing, Communications, Business, or related field

4+ years of experience in marketing campaign management, execution, or operations

Experience in financial services or regulated industries preferred

Skills:

Strong campaign management and execution expertise

Ability to translate strategy into actionable plans

Experience managing cross-functional marketing initiatives

Strong problem-solving and process improvement mindset

Proficiency with marketing technology and analytics tools

Total Rewards:

Competitive health, dental & vision coverage with HSA match

401(k) with employer match + Employee Stock Purchase Plan

Generous PTO, paid holidays & parental leave

Tuition reimbursement & performance-based bonuses

Visit our Total Rewards page to see our full list of benefits First Mid Bancshares, Inc. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, gender identity, sexual orientation, protected veteran status, or any other applicable federal or state-protected classification.

THIS JOB DESCRIPTION DOES NOT CONSTITUTE A CONTRACT FOR EMPLOYMENT
Pay Range:

$61,300 - $91,900 per year Apply for this Position

Benefits

  • Paid Time Off (PTO)
  • Financial Aid/Assistance
  • 401(k) Plans
  • Other Retirement and Savings