Job Description

• Own and execute personalization roadmap to improve email customer experience and marketing KPIs through the use of 1:1 data-driven content
• Develop and manage business rules and logic for personalization tactics to ensure dynamic content is being displayed as expected
• Manage technical resources responsible for implementing personalization tactics by providing business requirements and creative assets, managing priorities and defining timelines
• Partner with channel owners and IT resources to manage data flows and MarTech system integrations necessary for data-driven personalization Skills and Requirements 3+ years of marketing experience, preferably in email marketing, CRM marketing, loyalty marketing, or brand marketing1-2+ years of hands-on experience executing and QA'ing email marketing campaigns in a high-volume environmentStrong understanding of email personalization and customer engagement strategiesTechnical aptitude with the ability to quickly learn and adopt new marketing technologies and platformsExperience working with HTML and CSSStrong analytical and problem-solving skills with the ability to leverage campaign data to optimize performanceExperience conducting A/B testing and applying insights to improve campaign effectivenessExceptional attention to detail, organization, and ability to manage multiple priorities in a fast-paced environmentSelf-starter mentality with a passion for continuous learning, digital marketing trends, and emerging technologiesBackground supporting email marketing initiatives for mid-size to large organizationsProven ability to learn new marketing platforms, technologies, and processes quicklyFamiliarity with JavaScript concepts is a plusExperience with Salesforce Marketing Cloud, particularly Email StudioExperience working with personalization platforms such as Movable Ink or similar dynamic content solutionsFamiliarity with automated email journeys, customer lifecycle campaigns, or triggered communicationsBasic understanding of coding principles, email development, or scripting languages used in email marketing We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day.

We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.