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H
Henkel
Senior Retail Media Manager
Career Insights for Media Planner / Buyer
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Based on Arizona data
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What they do
A Media Planner or Buyer advises companies and clients on using media effectively for advertising and marketing. Identifies target audience for advertising, researches customer demographics and cost options for different advertising outlets; reviews media programming and recommends a strategy for ad placements.
$97,639 / year median in Arizona
+3% projected growth
Job Description
Senior Retail Media Manager Henkel - 3.8 Scottsdale, AZ Job Details Full-time $90,000 - $125,000 a year 22 hours ago Benefits Paid holidays Health insurance Dental insurance Tuition reimbursement Paid time off Adoption assistance Parental leave Vision insurance 401(k) matching Qualifications Google Ads Certification Programmatic advertising media campaign management Pay-per-click (PPC) advertising Paid search marketing Full Job Description About this Position At Henkel, you'll be part of an organization that's shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, 'all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you'll have countless opportunities to explore new paths and grow. This position is with our Consumer Brands business unit - where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world. Dare to learn new skills, advance in your career and make an impact at Henkel. What you´ll do Develop and execute comprehensive advertising strategies across Amazon Sponsored Ads, Amazon DSP, Google Ads, and social media in partnership with retail customers, agencies, and internal stakeholders Build, scale, and optimize paid search and programmatic campaigns to drive performance metrics including ROAS, CPC, CTR, conversion rate, and monthly sales targets, while leveraging Amazon Marketing Cloud (AMC) for audience development and full-funnel optimization Analyze campaign data and implement recommendations through continuous testing, auditing, and optimization of search and DSP campaigns to maximize efficiency and ROI Create and deliver strategic insights through Quarterly Business Reviews (QBRs), performance reports, and actionable recommendations that inform client outcomes and internal decision-making Manage large, complex media budgets across multiple channels and promotional calendars, including major events like Prime Day, while ensuring timely content delivery and implementation Drive cross-functional collaboration with Account Managers, internal teams, and retail advertising teams to execute unified strategies and serve as the internal and external media expert Provide operational support including monthly billing, reporting, and customer service coordination as required What makes you a good fit Bachelor's degree in business or marketing 5+ years of hands-on experience managing full-funnel retail media campaigns across Amazon Sponsored Ads, Google/Youtube Ads, and Amazon DSP Amazon Advertising (Search & DSP) and Google Ads certifications required Strategic mindset with demonstrated ability to answer core business questions beyond media performance metrics and provide actionable insights Experience with Amazon Marketing Cloud (AMC), including audience creation and query development Experience supporting haircare and beauty brands preferred Proficiency in various retail advertising platforms including but not limited to Amazon Advertising (Sponsored Ads, DSP), Google Ads, Meta Platforms, TikTok, etc. Strong communication and collaboration skills, with ability to work independently and cross-functionally in a fast-paced digital environment Some benefits of joining