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HM
Horizon Media LLC
Assistant Strategist, Out of Home
Entry-Level JobVerifiedNo experience needed
Career Insights for Media Planner / Buyer
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Scorecard
Based on California data
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What they do
A Media Planner or Buyer advises companies and clients on using media effectively for advertising and marketing. Identifies target audience for advertising, researches customer demographics and cost options for different advertising outlets; reviews media programming and recommends a strategy for ad placements.
$90,825 / year median in California
+1% projected growth
Job Description
Job Description Who We Are Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging. At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow. What You'll Do 60%
- Account Maintenance Contracting of approved plans, filing client signed authorizations Gather and distribute production material specs, based on plan parameters Distribute traffic instructions/posting instructions to vendors and ensure they are received by each vendor Follow up with vendor to ensure materials arrived, campaign posted on time and POP photos are provided Keep team updated on the status and timing of deliverables Collaborate with team to identify data and/or billing discrepancies and work to rectify 10%•Planning Support the media planning process including budget tracking, client decks, contracting, implementation, maintenance, and post buy attribution review Compile and prepare competitive data and target research for analysis to inform media strategy; begin to recognize patterns and trends 15%•Relationship Development Engage and effectively interact with direct team, other internal Horizon Media departments, as well as media operators Develop relationships with OOH vendors as well as a perspective of markets they cover and formats they represent.
- Training & Development Advance knowledge and learn about the media industry, Horizon Media, and our clients Participate in Horizon's Media 101 training program, as well as other syndicated and proprietary training sessions (i.
- $50,000.