A Search Engine Marketing Specialist develops website traffic by purchasing ads on internet search engines. Launches and maintains paid search advertising campaigns for a company. Analyzes marketing data related to search query results.
Baton Rouge, LA Job Details Full-time 14 hours ago Qualifications AI models Social media advertising campaigns Google Analytics Certification Google Ads Certification Managing clients as a media buyer or planner Squarespace Content management systems Google Tag Manager HubSpot Marketing Hub SEM campaigns Lead Conversion B2B business model Machine intelligence Attribution modeling Customer relationship management (CRM) systems (technically supported) Media data analysis Pay-per-click (PPC) advertising Facebook Marketing analytics Machine learning (ML) fundamentals Media buying and planning AI-driven automation AI strategy Lead generation activity metrics tracking B2B marketing Instagram Paid search marketing Sales automation technologies Sales follow-up Marketing controlled experiments research
Full Job Description Senior Paid Media & Performance Specialist Company:
Hype Marketing Agency Job Summary Hype Marketing Agency is seeking an experienced, high-performing Senior Paid Media & Performance Specialist to take end-to-end ownership of our client portfolio's paid social and paid search ecosystems. In this role, you will be the primary architect and manager for all Meta and Google advertising accounts. Beyond media buying, you will bridge the gap between ad traffic and actual business revenue by collaborating with internal operations and sales teams. Utilizing tools like HubSpot and Aesthetix CRM , you will help build and fine-tune conversion paths that guide leads from initial click to booked patient and beyond. This is a senior individual contributor role for a performance marketer who thrives on scaling accounts and driving measurable ROI. Key Responsibilities 1. Full-Funnel Paid Media & AI Integration (55%)
End-to-End Account Ownership:
Lead the strategy, execution, scale, and daily management of Meta Ads (Facebook/Instagram) and Google Ads (Search, Display, Shopping, Performance Max, YouTube).
AI & Machine Learning Harnessing:
Implement platform-native AI algorithms (Google Smart Bidding, Performance Max asset groups, Meta Advantage+ campaigns) while leveraging generative AI tools to streamline copy ideation, audience research, and creative variations.
Creative Strategy & Briefing:
Direct the visual and messaging strategy for ads; write high-converting copy and collaborate with graphic/video teams to brief creative angles, hooks, and formats (Reels, Shorts, Carousels) optimized for paid channels.
A/B Testing:
Develop and execute structured tests across audiences, creative, landing pages, and bid strategies to drive continuous performance improvement.
Performance & Budget Scaling:
Oversee budget allocation, bid strategies, and account pacing across a diverse client portfolio ($XX,XXX+ in monthly spend) to improve ROAS and lower CPA. 2. Patient/Client Lifecycle & CRM Strategy (20%)
Full Lead-to-Patient Conversion Paths:
Leverage HubSpot and Aesthetix CRM to map, measure, and optimize complete conversion paths—ensuring paid traffic flows seamlessly from top-of-funnel lead to booked patient, consult, and repeat client.
Lead Scoring & Operations Alignment:
Work directly with clients' internal sales, reception, and operations teams to establish lead scoring frameworks, ensure fast follow-ups, and refine lead qualification criteria based on real-world outcomes.
Closed-Loop Feedback Loops:
Utilize offline conversion tracking (OCT) and CRM pipeline data from HubSpot and Aesthetix CRM back to ad platforms to continuously refine targeting based on actual revenues generated rather than top-of-funnel form fills. 3. Tracking, Attribution & Web CMS Management (15%)
Advanced Tracking & Attribution:
Architect robust event and conversion tracking across accounts using Google Tag Manager (GTM), GA4, Meta Conversions API (CAPI), and third-party attribution models.
Account Governance & Hygiene:
Audit, restructure, and maintain clean infrastructure across Google Business Manager/MCC and Meta Business Suite, ensuring proper conversion integrity and user access control.
Landing Page & CMS Optimization:
Manage updates, form setups, and user experience (UX) enhancements across various Web Content Management Systems (Shopify, Webflow, HubSpot, Squarespace, etc.) to maximize conversion rates. 4. Client Strategy & Agency Leadership (10%)
Direct Client Communication:
Translate complex advertising and revenue metrics into actionable business insights during regular performance reviews and strategy calls.
Reporting & Forecasting:
Build monthly performance reports, identify optimization opportunities, forecast ad spend and performance trends, and present insights to clients during strategy calls.
Mentorship:
Share paid media best practices, creative frameworks, and emerging AI tools with junior team members.
Growth Support:
Participate in new client proposals, account audits, and onboarding sessions as the lead paid media technical expert.
Qualifications & Requirements Experience:
4-6+ years of hands-on experience independently managing and scaling paid media accounts across Meta and Google (agency experience strongly preferred).
CRM Expertise:
Direct experience working within HubSpot and/or Aesthetix CRM (or similar medical aesthetic/patient management CRMs) to track and optimize lead-to-patient conversion pipelines.
Sales & Marketing Operations Alignment:
Proven experience collaborating with sales/operations teams on lead scoring, lead qualification workflows, and pipeline feedback loops.
Ad Management Mastery:
Proven track record of auditing, restructuring, and profitably scaling complex ad accounts across both B2B and B2C/Medical/E-commerce verticals.
AI Tooling:
Demonstrated proficiency utilizing built-in ad network AI tools (Meta Advantage+, Google PMax) and external AI software for copy and media production.
Analytics & Tracking Tech:
Deep knowledge of GTM, GA4, Meta CAPI, and custom conversion setups.
CMS & CRO
Experience:
Hands-on familiarity updating content and building landing pages inside major Web CMS platforms.
Certifications:
Active Google Ads Certifications and Meta Certified Digital Marketing Associate / Blueprint credentials required (or in progress).
Communication:
Exceptional verbal and written communication skills with comfort presenting directly to C-suite and business-owner clients.
