Sr SEO Analyst at Horizontal Talent Sr SEO Analyst at Horizontal Talent in Rochester, Minnesota Posted in about 24 hours ago. We're looking for a Senior SEO Analyst to help shape search strategy for a complex, high-impact catalog of healthcare content. This remote, 6-month opportunity is ideal for an SEO professional who enjoys uncovering growth opportunities, analyzing competitive landscapes, and turning insights into content strategies that improve visibility and drive qualified traffic. Responsibilities Identify and prioritize high-value search topics that align with business goals and target audience needs. Research organic demand and uncover realistic opportunities to grow search visibility within a competitive market. Analyze competitors across traditional search and AI/generative search platforms to understand share of search and relative positioning. Evaluate existing content and search performance to find immediate optimization opportunities. Map keywords and topics to search intent, user needs, and audience tasks. Develop a strategic roadmap for new content creation and updates to existing pages. Provide actionable insights that support sustainable growth in non-branded organic traffic. Contribute to scalable SEO frameworks that can be applied across a technical content catalog. Skills Proven experience building and executing SEO strategies for B2B audiences. Strong analytical skills with the ability to interpret search trends, competition, and performance data. Experience working with technical or complex product catalogs and translating them into search opportunities. Ability to connect SEO recommendations to broader business priorities. Strong written and verbal communication skills with a collaborative, thoughtful approach. Comfort working independently in a remote environment. Preferred Skills Hands-on experience with SEMrush. Familiarity with Generative Engine Optimization (GEO) and tracking visibility in AI search tools such as ChatGPT, Perplexity, and Google AI Overviews. Experience with Adobe Experience Cloud, especially Customer Journey Analytics (CJA). Background supporting healthcare, scientific, or similarly technical content. Experience turning SEO findings into clear content recommendations and strategic plans. Horizontal is committed to building an inclusive workplace where different perspectives, experiences, and backgrounds are valued. We welcome candidates who are passionate about contributing to a respectful, equitable environment where everyone can do their best work. By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.