Programmatic & Search Campaign Management & Optimization Implement and manage day-to-day programmatic and search buys across multiple Demand Side Platforms & Paid Search Platforms. Includes, but not limited to, building campaigns, ad groups, keywords, & ads, setting bid strategies, performance monitoring, identifying and implementing optimizations (by target audience, content, geographic area, etc), providing proactive recommendations and program insights. Deliver actionable audience and optimization-based insights at agreed-upon cadence. Analyze 1st and 3rd party data to create custom audience segments for cross-channel use Provide insights and recommendations that align with, or enhance strategy/business goals. Understand performance objectives and KPIs, and develop successful programmatic strategies. Understand all aspects of programmatic planning and campaign management processes, Real-Time Bidding, exchanges, and ad networks SEO Develop and manage SEO strategies for automotive dealerships and dealer groups across local markets. Identify high-value search opportunities across new, used, and certified pre-owned vehicles, specific makes and models, trims, inventory, financing, trade-ins, parts, and service . Conduct keyword research and search-intent analysis based on local automotive shopping behavior. Optimize dealership websites to improve rankings and visibility for high-intent searches Develop and optimize strategies for vehicle model pages, inventory pages, Vehicle Detail Pages (VDPs), specials, finance pages, service pages, and dealership location pages . Lead local SEO initiatives, including Google Business Profile optimization, local landing pages, citations, reviews, and location-based content. Conduct technical SEO audits and identify issues affecting crawlability, indexation, site architecture, page speed, mobile performance, internal linking, and structured data.
Qualifications and Technical Competencies Required:
Must have solid understanding of the programmatic buying landscape and have hands-on experience building and optimizing campaigns. We are looking for someone who is comfortable thinking strategically and analyzing performance in a continually evolving, dynamic environment. Strong knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients for a minimum of 1 year. Preferred experience with using The Trade Desk, Adelphic, Basis (Centro), and/or other DSPs. Working knowledge of the holistic digital landscape: video, display, audio, programmatic, and marketing analytics Working knowledge/experience in setting bid strategies across Real-Time Bidding and PMP (private and preferred) inventory Proven technical and analytical aptitude Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis Ability to self-manage, juggle multiple priorities and pay strong attention to details Proactive mindset and the ability to meet multiple objectives in a fast-moving environment Experience with Google Analytics and Google Search Console. Experience with SEO platforms such as Semrush or similar tools. Strong keyword research and competitive analysis skills. Ability to analyze data and translate findings into practical recommendations. Strong written and verbal communication skills. Experience with Google Business Profile and dealership local SEO. Knowledge of AI search, generative search, and emerging automotive search behavior. BA/BS in advertising, marketing, business, or related field required
Pay:
From $50,000.00 per year
Benefits:
401(k) Dental insurance Health insurance Paid time off Ability to
