VPP Texas is growing fast, and we're looking for someone hungry enough to run point on it. We keep homeowners safe from power outages and protect them from rapidly increasing energy costs. We do this via $0 battery backup systems that both power their home during outages and work to stabilize the grid. Now we're scaling into multiple states. This role owns the marketing and brand engine that makes that possible. You'll control close to a million dollars a year in marketing spend, a number that goes up as the business grows. You're building the machine and running it. What you'll actually do Own Meta ad spend and campaign management as the primary channel, plus the rest of the paid and organic mix as we expand Audit and rewrite copy across the funnel, then build the systems (AI-assisted and otherwise) that let you keep producing at scale without a bigger headcount Build and manage AI-native workflows for SEO, AI-optimized landing pages, and content production, the kind of systems that let one sharp person do the work of a large team Write scripts and hooks yourself. We want someone who is a powerful storyteller. You will work with our team of editors, videographers, and content creators, creating and implementing KPI and accountability systems (for both the AI agents and the team) Report on what's working and kill what isn't, fast. Who you are Scrappy, creative and honest. You've run marketing or lifecycle at a small, tight team before. An expert at delegation and team management World-class at copywriting and comfortable being the final word on tone and message Exceptional at building and directing AI tools and agents to multiply your own output. Why this role We're small and tight-knit, and we're making a big impact in the energy space. If you take this job, you're not going to be one of twenty marketers fighting for scope. You're going to be the reason why one more family stays safe during extreme weather and the catalyst for the next stage of company growth.