META ADS & SOCIAL MEDIA SPECIALIST

Ubaby Color LLC Upland, CA Job Details Part-time | Contract $20 - $25 an hour 1 day ago Qualifications Google Tag Manager Media data analysis Organizational skills Data-driven problem-solving Facebook Marketing analytics Paid search marketing Full Job Description Job Summary We are seeking a dynamic and results-driven META Ads & Social Media Specialist to elevate our digital marketing efforts across multiple platforms. In this role, you will craft compelling advertising campaigns, manage social media channels, and analyze media performance to optimize engagement and conversions. Your expertise in paid search marketing, social media advertising, and media planning will drive brand awareness and lead generation. This paid position offers an exciting opportunity to work in a fast-paced environment where data-driven decision making is key to success. If you thrive on creativity, analytics, and strategic media buying, this is the perfect role for you! Responsibilities Develop, execute, and optimize META (Facebook) advertising campaigns to meet marketing objectives and maximize ROI. Manage social media advertising across platforms such as Twitter Ads, Bing Ads, and Google Ads to increase audience engagement and conversions. Conduct keyword research and utilize SEO tools to enhance campaign targeting and improve visibility. Monitor media performance analytics using tools like Google Analytics, Google Tag Manager, and web analytics reporting to inform ongoing campaign adjustments. Manage budgets for paid search marketing campaigns, ensuring effective allocation of resources across channels including Google AdWords and Microsoft Ads. Implement conversion optimization strategies by analyzing data from web analytics and adjusting campaigns accordingly. Collaborate with cross-functional teams on media planning, media buying, and campaign budgeting to ensure alignment with overall marketing goals. Qualifications Proven experience in performance marketing with a strong understanding of paid search marketing (PPC), social media management, and digital advertising platforms such as Facebook Advertising, Twitter Ads, Bing Ads, and Google Ads. Proficiency in using SEO tools, web analytics platforms like Google Analytics, and media performance analytics tools for data-driven decision making. Skilled in managing budgets within a search marketing role while maintaining campaign effectiveness. Strong knowledge of SEM (Search Engine Marketing), media planning, media buying, and conversion optimization techniques. Familiarity with marketing analytics tools including DoubleClick and Google Tag Manager for tracking campaign performance. Ability to conduct keyword research using various SEO tools and leverage insights for targeted advertising efforts. Excellent organizational skills with experience managing spreadsheets and pivot tables for detailed reporting and analysis. Join us to be at the forefront of digital marketing innovation! Bring your expertise in media planning, paid search marketing, social media advertising, and data analysis to help shape impactful campaigns that drive measurable results. We're committed to fostering a vibrant work environment where your skills can thrive while making a real difference in our brand's growth!

Pay:

$20.00 - $25.00 per hour Expected hours: 5.0 - 10.0 per week

Work Location:

Hybrid remote in Upland, CA 91786