Social Media & Content Specialist

VANCRAFT LLC - 3.0

Salt Lake City, UT Job Details Full-time $55,000 - $85,000 a year 23 hours ago Benefits Paid time off Employee discount Qualifications Customer communication Teamwork Increasing user engagement Adobe Premiere Organizational skills Facebook Instagram Mobile devices Full Job Description About VanCraft At VanCraft, we're not just building vans. We're building freedom on wheels, tools for exploration, for connection, and for chasing the kind of moments you remember forever. Now we're looking for someone to help us share that story. We need a Social Media & Content Specialist who can bring our brand to life through social media, community engagement, collaborative storytelling, and strong video content. This person will manage our social presence, build relationships with customers and industry partners, and create photo and video content that captures what VanCraft is all about. Social media, community, and content strategy are at the center of this role. Strong video shooting and editing skills are also essential. You should be comfortable taking a video from initial idea through filming, editing, and publishing, while understanding how it fits into a larger content and community strategy. What You'll Be Doing You'll help shape how VanCraft shows up online, how we engage with our community, and how we tell our story through photo, video, and collaborative content.

Create Social-First Content:

Turn product updates, customer stories, travel experiences, industry trends, and everyday moments into content that feels useful, entertaining, authentic, and worth sharing. Our brand stands apart in a crowded space, our content should reflect that.

Manage Our Social Channels:

Plan, schedule, and publish content across Instagram, Facebook, YouTube, and other relevant platforms. Maintain a consistent brand voice while adapting content to the format and audience of each channel.

Build and Engage Our Community:

Respond to comments, messages, tags, and mentions in a timely and authentic way. Start conversations, recognize loyal customers and fans, and help make VanCraft's social channels feel like a genuine community. Growing engagement in our communities will be key to success in this role.

Develop Collaborative Content:

Identify and build relationships with complementary brands, collaborators, customers, destinations, and organizations in our industry. Pitch and coordinate partnerships, shared campaigns, product features, giveaways, trips, and other collaborative content opportunities.

Create Photo and Video Content:

Plan, shoot, and edit content for social media, campaigns, product launches, events, customer stories, and brand partnerships. Make the vans the center of our brand story. This will include short-form videos, van walkthroughs, interviews, behind-the-scenes content, travel stories, and occasional longer-form videos. Own the

Production Process:

Take content from concept through delivery by developing ideas, creating shot lists, capturing footage, editing, selecting music, adding graphics or captions, and preparing final assets for each platform. The focus of this content will be social and some ad creative. Capture Content in the

Field:

Travel locally and occasionally beyond our home market to film vans, road trips, events, customers, collaborators, and real-world experiences. You should be comfortable working independently or as part of a small production team. Manage the

Content Calendar:

Work with the marketing and sales teams to plan content around launches, events, promotions, seasonal moments, customer needs, and broader business goals.

Repurpose Content Across Channels:

Turn a single shoot or story into multiple useful assets, including social clips, longer videos, photos, stories, reels, posts, thumbnails, and behind-the-scenes content.

Source Community Content:

Encourage customers and partners to share their experiences, secure permission to reuse content, organize assets, and turn user-generated content into compelling brand stories. Working with collaborators to leverage their audiences and ensure their creative deliverables meet our brand expectations.

Track Performance and Learn:

Monitor engagement, reach, audience growth, watch time, and content performance. Use those insights to improve future content and identify new opportunities.

Jump In Where Needed:

Whether it's capturing footage at an event, photographing a new van, coordinating with a partner, creating a simple graphic, loading gear for a trip, or helping tell a customer's story, you're comfortable wearing a few hats. We're a small, tight-knit crew, and sometimes you'll be asked to load up a van, cooks some s'mores over a fire, drive a van to a random location, or other tasks as they arrive. A can-do spirit and flexible mindset are key. What We're Looking For 5-7 years of experience in social media, content creation, video production, community management, or a related role A portfolio that demonstrates social content, strong video shooting, editing, and visual storytelling Experience creating short-form vertical video as well as polished, longer-form content Experience managing social channels for a brand, organization, or growing community Strong writing skills and a natural feel for voice, tone, timing, captions, hooks, and calls to action A community-first mindset and the judgment to represent a brand thoughtfully in public conversations Experience working with brands, creators, customers, or industry partners to develop collaborative content The ability to turn collaboration ideas into clear plans, deliverables, timelines, and finished assets Comfortable shooting with professional cameras, mobile devices, microphones, lighting, and other basic production equipment Strong editing skills in Adobe Premiere Pro, DaVinci, CapCut or a similar editing platform Able to edit footage into a compelling finished video, whether or not you captured the footage yourself A strong understanding of composition, lighting, audio, pacing, music, and platform-specific video formats Organized and dependable, with the ability to manage a content calendar, production schedules, approvals, and deadlines Self-motivated, resourceful, and comfortable taking ownership from idea through execution Collaborative and receptive to feedback, with the ability to put the brand and audience ahead of personal creative preferences. You'll need to be receptive to feedback and to take it in stride Comfortable occasionally traveling, attending events, or working outside standard hours when content opportunities require it Bonus Points For Experience with outdoor, travel, automotive, recreation, or lifestyle brands An existing network within the outdoor, travel, creator, or camping communities Experience developing brand partnerships, content collaborator programs, or influencer campaigns Drone experience or FAA Part 107 certification Photography and photo-editing experience YouTube strategy, search optimization, thumbnail creation, or channel management experience Paid social media or content amplification experience Experience using social scheduling, reporting, and community management tools Comfort appearing on camera or conducting interviews occasionally when content calls for it What Success Looks Like VanCraft has a consistent, recognizable, and engaging social presence Social engagement, video performance, and community participation grow over time We develop meaningful, ongoing relationships with complementary brands and creators Collaborative content expands our reach and introduces VanCraft to relevant new audiences Content is planned effectively while leaving room for timely and spontaneous ideas Performance insights regularly inform what we create nextHigh-quality video content is produced regularly and efficiently Shoots generate a variety of useful assets for multiple platforms and campaigns Our audience feels heard, welcomed, and connected to the brand What You'll Get Competitive salary Paid vacation Complimentary van rentals Opportunities to travel, attend events, and create content in the field A creative and collaborative team Real ownership over VanCraft's social presence and visual storytelling Space to experiment, grow, and make work you're proud of A job that often feels like play How to Apply Send us your resume, examples of social accounts or communities you've helped manage, and a portfolio of relevant work to . We would especially like to see videos you have shot and edited, social campaigns, collaborative projects, photography, and examples of community engagement. Include a quick note about why this role feels like a good fit for you. You can also tell us about your favorite trip. We love that kind of stuff.

Pay:

$55,000.00 - $85,000.00 per year

Benefits:

Employee discount Paid time off

Work Location:

In person