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RR
Results Radio
Local Market Promotions Coordinator || Redding Cluster & Air Talent
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What they do
An Advertising and Marketing Coordinator develops advertising and marketing sales strategies and coordinates materials needed for advertising and marketing sales. Coordinates communication with clients. May plan and create advertising or marketing materials including digital content.
$65,092 / year median in California
-7% projected decline
Job Description
The Local Market Promotion Coordinator ("PC"), under the supervision of the Redding Cluster Operations Manager ("OM") and Market Manager ("MM"), will participate in the planning, support and execution of cluster and station promotions•, the purpose of which may include any combination of: Programming Department initiatives for the development of audience relationships, Sales Department revenue-generating or revenue-related marketing relationships, Regional or Market (Cluster level) revenue-generating on-site or on-line events. The term 'promotion', for purposes of this document, will broadly encompass any/all of the following activities: physically staged events, personality appearances, listener engagement, marketing outreach, certain identified business to business relationships, broadcasts and internet-based media initiatives. The Promotion Coordinator at Results Radio supports the Promotions, Programming, and Sales Departments in planning, coordinating, and executing events and promotions. The PC will be the day-to-day lead for logistical tasks and execution of Cluster promotional activities including, but not limited to, timely internal electronic and paper-based communications with staff and management, event setup/takedown, resource management and storage, promotional fulfillment, file-making and upkeep and errands. The PC will be responsible to execute the following daily and weekly activities: Ongoing, daily communication of objectives and progress with the Cluster OM and MM. Perform as the primary Promotion Assistant ("PA") for station remotes, live broadcasts, and appearances. Recommend appropriate/necessary scheduling of additional PAs to OM. Execute communications regarding staff scheduling of on-air and on-site personnel for remote broadcasts and events. Updating and distribution of Cluster Promotion Calendar to OM-approved distribution list. Preparation for and attendance in weekly Cluster promotion meeting, including but not limited to maintenance of vCreative database. Preparation for and attendance in Cluster Project meetings. Preparation for, attendance and constructive participation in weekly individual station programming meetings, as requested. Participation as directed by OM and MM in preparation and maintenance of Event and Promotion Budget Planners. Lead staff in Execution and quality control coordination of appearance setup/strike, production, and broadcast materials (copy points/prize package/etc.). Maintenance and appearance of station vehicles. Oversight and quality assurance of maintenance for all promotions-related equipment including remote systems and visibility tools to ensure optimal working condition. Assist in social media and website updating and maintenance of sales promotions elements as directed by the MM or OM. Winner prize redemption support for the OM and Station Program Director(s) ("PD(s)"). Assist OM and MM in organization, updating, and maintenance of contest archives including winner forms, prize closets, affidavits, related records, and customer service. Manage Public Service Announcement (PSA) customer service and execution, including on-air scheduling, community calendars, and follow-up correspondence with community organizations.