Posting Details The New Mexico Tourism Department staff strives to promote New Mexico as the top destination for venturesome travelers, build the New Mexico True brand, unify and lead industry partners and inspire in-state advocacy and pride. The marketing team is responsible for the flagship New Mexico True brand, which leads the department's domestic advertising campaign and all of its cooperative advertising executions. To lead the tourism and hospitality industry of the state, the staff also maintains newmexico.org/industry as a resource for news, updates, research and program information. Interviews are anticipated to be conducted within two (2) weeks of posting closure. Why does the job exist? We need a skilled graphic designer and brand steward to oversee the management, organization, and compliance of the flagship New Mexico True brand. A big part of our identity is fostered by a strong visual presence. We're looking for a communication-forward team-player candidate who has an understanding of how marketing campaigns work in order to support a strong and ever-expanding brand identity for our core team and for all of our partners. How does it get done? The Brand Creative Coordinator creates visual aspects of marketing materials, websites and other media for the primary New Mexico True brand, as well as the brand identities of other programs of the department, such as New Mexico True Certified, Route 66 Centennial, and/or Keep New Mexico True. Mostly, this will call for this employee to work within agreed-upon brand standards, though sometimes bespoke design work for sub-brands and other projects will be requested. This position will collaborate with in-house managers of social media, research, and communications to create designs for campaigns and initiatives. The person who fills this role will work in conjunction with our agency of record as design lead on non-campaign projects and creative consultant/collaborator on campaign projects. The ideal candidate will also manage creative approvals and maintain brand compliance from our Cooperative Marketing and Advertising program, as well as related grant programs that must adhere to New Mexico True brand standards. Adherence to

WCAG 2.2 AA

accessibility standards in design is also a highly desirable quality in a candidate. Who are the customers? The primary audience for each New Mexico True band mention is the venturesome traveler: a potential visitor to the state of New Mexico who enjoys experiencing culture with some adventure. Additional audiences include legislators, tourism/hospitality industry partners, and grantees of the Tourism Department. Ideal Candidate The primary audience for each New Mexico True band mention is the venturesome traveler: a potential visitor to the state of New Mexico who enjoys experiencing culture with some adventure. Additional audiences include legislators, tourism/hospitality industry partners, and grantees of the Tourism Department. Minimum Qualification Bachelor's degree and five (5) years of experience developing and implementing marketing plans for trade book publishers. Any combination of education from an accredited college or university in a related field and/or direct experience in this occupation totaling nine (9) years may substitute for the required education and experience. Employment Requirements Must possess and maintain a valid driver's license and defensive driving certificate. Working Conditions Office Setting, exposure to Visual/Video Display terminal (VDT) and extensive personal computer and telephone usage with extended periods of sitting. Supplemental Information Do you know what Total Compensation is? Click here

Agency Contact Information:

Erin Ladd (505) 469-2900 Email For information on Statutory Requirements for this position, click the Classification Description link on the job advertisement. Bargaining Unit Position This position is not covered by a collective bargaining agreement.