Job Overview We are seeking an energetic and detail-oriented Marketing Coordinator to join our dynamic marketing team. In this role, you will be instrumental in executing comprehensive digital marketing campaigns, managing content across multiple platforms, and optimizing our online presence to drive engagement and conversions. Your creative mindset combined with technical proficiency will help elevate our brand visibility and ensure our marketing efforts are data-driven and impactful. This paid position offers an exciting opportunity to develop your skills in a fast-paced, innovative environment committed to growth and excellence. Responsibilities Develop and implement digital marketing campaigns across channels such as social media, email, paid advertising, and search engines to maximize reach and engagement. Manage website content using content management systems like WordPress, ensuring all pages are optimized for SEO and user experience. Utilize SEO tools and conduct keyword research to improve organic search rankings and increase website traffic. Create compelling content including copywriting for blogs, social media posts, email newsletters, and ad copy that resonates with target audiences. Oversee paid advertising campaigns on platforms such as Google Ads, Facebook Advertising, and other social media advertising campaigns to generate leads and conversions. Analyze web analytics reports using tools like Google Analytics, Google Tag Manager, and web analytics reporting to measure campaign performance and identify opportunities for optimization. Collaborate with design teams to produce visually appealing graphics using Adobe Creative Suite or Adobe Photoshop that align with brand standards. Manage marketing automation tools to streamline campaign setup, lead nurturing, and customer engagement initiatives. Conduct performance marketing activities including paid search marketing (SEM), paid advertising campaign management, and conversion optimization strategies to maximize ROI. Monitor industry trends in digital marketing, SEM, SEO, e-commerce, and social media marketing to keep strategies current and effective. Skills Proficiency with SEO tools, Google Analytics, Google AdWords (now Google Ads), SEM strategies, and web analytics reporting. Strong knowledge of content creation including copywriting, graphic design with Adobe Creative Suite or Adobe Photoshop, and content management systems like WordPress. Experience managing social media marketing campaigns across platforms such as Facebook Advertising and other social media advertising campaigns. Technical skills including HTML, CSS, website management, Google Tag Manager, and familiarity with website optimization techniques for conversion rate improvements. Expertise in digital campaign setup, performance marketing, paid search marketing, and marketing automation tools. Ability to conduct keyword research effectively to inform SEO strategies that enhance organic visibility. Excellent communication skills with a focus on content creation that engages diverse audiences across multiple channels. Strong analytical mindset with the ability to interpret data from web analytics tools for continuous improvement of campaigns. Experience in e-commerce environments is a plus; familiarity with digital marketing best practices is essential for success in this role. Join us as a Marketing Coordinator if you're passionate about crafting innovative digital experiences that connect brands with audiences! This is your chance to grow professionally while making a tangible impact through strategic marketing initiatives that inspire action and deliver results.

Pay:

$40,000.00 - $48,000.00 per year

Work Location:

Hybrid remote in Lindenhurst, IL 60046