Position:

Sales and Marketing Director We are seeking a dynamic Sales and Marketing Director to lead our Marketing and Admissions Coordinators in driving census growth and building strong referral networks. As a market-leading provider of healthcare and senior services , we are committed to delivering exceptional care while maintaining a strong presence in our community. Key Responsibilities Lead, mentor, and manage the Admissions and Marketing team. Establish and maintain positive working relationships with referral sources, hospitals, payers, and community partners. Provide executive leadership with insights and strategies to grow census, including market development, care specialties, and operational initiatives. Direct and oversee all daily admissions and marketing operations. Manage the full admissions process from referral screening to resident onboarding. Conduct regular census calls and oversee conversion tracking. Interview, hire, and train new team members. Oversee and train staff on CRM and admission software systems. Manage financial verification, insurance authorization, and payer portal processes. Ensure seamless transition-of-care communication between referral sources and internal teams. Support community reputation and brand positioning in the marketplace. Qualifications Proven sales and marketing leadership experience in Assisted Living and Memory Care. Must be someone that has a history of being successful in selling private pay. Strong background in census development, referral relationships, and admissions. Familiarity with CRM systems (PCC/CRM experience preferred). Experience managing teams, with strong coaching and leadership skills. Insurance and case management knowledge a plus. Self-motivated, ambitious, and results-driven, with a track record of building census and market presence. Excellent communication skills with senior leadership, clinicians, referral sources, and executive management. Knowledge of current healthcare and senior living industry trends. Why Join Us Opportunity to lead a collaborative team and make a meaningful impact on the growth of our community. Competitive compensation package and benefits. Supportive leadership and a mission-driven organization focused on quality care and resident satisfaction.

Pay:

From $75,000.00 per year Application Question(s): Do yo have sales and marketing leadership experience in Assisted Living or Memory Care? Do yo have experience in selling private pay?

Work Location:

In person