Director of Sales - Automotive SaaS Redline Automotive Merchandising, a leader in automotive digital marketing and dealership technology solutions, is seeking a talented Director of Sales to grow adoption of our SaaS products within our established dealership customer base. This is an opportunity to join an established automotive business, build on trusted customer relationships, and help dealerships identify technology solutions that support their business goals. The ideal candidate will combine automotive industry knowledge, demonstrated B2B sales success, consultative sales experience, and the ability to manage the complete sales process. Role Overview The Director of Sales will be responsible for growing SaaS revenue by strengthening relationships and identifying opportunities within Redline's existing dealership and dealer-group accounts. Working closely with Redline's internal teams, you will engage dealership decision-makers, understand their needs, and introduce software solutions that complement the services they already receive. You will manage the complete sales process, from discovery and product demonstrations through proposals, negotiations, closing, and implementation handoff. Success in this role requires thoughtful account development, consistent follow-through, and the ability to expand product adoption by demonstrating clear value to customers. Key Responsibilities Develop SaaS sales opportunities within Redline's established dealership customer base. Partner with internal teams to coordinate introductions, understand account history, and build on existing customer relationships. Conduct discovery meetings to understand dealership needs, challenges, and business objectives. Deliver software demonstrations tailored to each dealership's priorities and workflows. Create proposals, pricing recommendations, and business cases that clearly communicate product value. Manage follow-up, negotiations, and contract execution. Strengthen relationships with dealer principals, general managers, marketing leaders, operations teams, and other dealership decision-makers. Identify opportunities to expand SaaS adoption across existing dealership and dealer-group accounts. Work closely with product, operations, and implementation teams to support a smooth transition from signed agreement to implementation. Gather customer feedback to help strengthen product positioning and inform future development. Maintain accurate account information, sales activity, pipeline records, and forecasts within the company's CRM. Represent Redline during customer meetings, dealership presentations, and select automotive industry events. Travel approximately 10% based on customer and business needs. Who We Are Looking For The ideal candidate is a credible, relationship-oriented sales professional who understands the automotive dealership environment and can turn established customer relationships into sustainable revenue growth.

We value candidates who:

Build trust with dealership leaders and maintain relationships beyond the initial sale. Recognize opportunities to introduce additional products without losing sight of the customer's priorities. Confidently present to both operational users and executive decision-makers. Manage the full sales process independently, with strong organization and consistent follow-through. Collaborate effectively with the teams already supporting each customer. Take ownership of their pipeline and results and thrive in a performance-driven compensation environment. Why Redline?

Established Customer Network:

Build on a large dealership customer base where Redline already has trusted relationships and brand recognition.

SaaS Growth Opportunity:

Help grow Redline's technology business by connecting existing customers with software that addresses their evolving needs.

Full-Cycle Ownership:

Manage opportunities from the first customer conversation through signed agreement and implementation handoff.

Strategic Influence:

Provide customer and market feedback that helps shape sales strategy, product positioning, and future development.

Automotive Industry Focus:

Sell technology designed specifically for the needs of modern automotive dealerships.

Comprehensive Benefits:

Access medical, dental, vision, life insurance, a 401(k) with company matching, and paid time off. Essential Qualifications Prior business-to-business (B2B) sales experience is required , with demonstrated success managing the full sales cycle and closing business. Experience selling SaaS, dealership technology, automotive data, digital marketing, or related solutions. Strong understanding of automotive dealership operations and purchasing decisions. Proven ability to grow existing customer accounts through relationship development and consultative selling. Strong communication, presentation, and organizational skills, including experience delivering software demonstrations. Ability to independently manage an account portfolio, maintain accurate CRM records, and forecast sales. Willingness to travel approximately 10%, with a valid driver's license and dependable personal transportation. Legal authorization to work in the United States. Preferred Qualifications Existing relationships with automotive dealerships or dealer groups. Experience expanding software adoption across multi-location dealership groups. Experience introducing new SaaS products through an established company's customer network. About Redline Automotive Merchandising Redline Automotive Merchandising is a private equity-backed company founded in 2007. Redline provides a unique suite of software-as-a-service and automotive merchandising solutions that help modern dealerships nationwide compete and win online. Redline was recognized on the Inc. 5000 list of America's fastest-growing companies in 2016, 2017, and 2018 and continues to be a leader in the automotive digital marketing solutions industry, serving more than 1,000 clients nationwide.

Website:

www.redlineadvantage.com

Job Type:

Full-time Benefits 401(k) 401(k) matching Dental insurance Employee discount Flexible spending account Health insurance Health savings account Life insurance Paid time off Vision insurance

Pay:

$100,000.00 - $125,000.00 per year

Benefits:

401(k) Dental insurance Health insurance Health savings account Paid time off Vision insurance

Work Location:

In person