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Codan Radio

Sales Representative

Job Description

About Us Wave Central, now a Domo Broadcast Systems (DBS) company, creates professional, high-quality RF wireless video solutions for broadcasting, sports, entertainment, cinema, and other commercial applications. Our customers rely on our broadcast solutions and technologies for world-class events including the NFL, World Rally, Formula E, Americas Cup and Eurovision. We are committed to providing superior quality goods, services and support to capture the moments that matter. Our wireless transmission systems support our point-point ultra-low latency COFDM waveform and mesh TDMA protocol. All our products are engineered, hand-built, tested, and serviced in our Carlisle, Pennsylvania office. We aim to provide the highest picture quality with the lowest latency possible. We strive to ensure our client's complete satisfaction with every system we deliver. It's the Wave guarantee. What will you be doing? Reporting to the VP of Sales, we are looking for a driven, relationship-focused Sales Representative to join our team. In this role, you'll be the primary face of Wave Central within your assigned region—building strong customer relationships, expanding market presence, and driving revenue through a mix of onsite visits, product demonstrations, and solution-based selling. You'll work closely with our Sales, Sales Engineering, and Technical Solutions teams to identify opportunities, understand customer workflows, and deliver high-impact engagements. From prospecting to closing, you'll manage the full sales cycle while representing Wave Central at industry events, customer sites, and regional demonstrations.

Your day-to-day responsibilities will include:
  • Developing and executing a proactive territory plan aligned with company goals
  • Meeting with engineering teams, broadcast managers, and operational leaders to understand customer needs
  • Leading sales cycles from initial discovery through demos, solution development, negotiation, and close
  • Delivering on-site product demonstrations, evaluations, and workflow discussions
  • Identifying new opportunities while expanding relationships within key accounts
  • Providing customer feedback to Sales Leadership, Product Management, and Engineering
  • Maintaining accurate CRM tracking, forecasting, and reporting in Salesforce
  • Representing Wave Central at trade shows, field demos, and key industry events
  • Staying current on wireless video, mesh networking, and competitive technologies

Collaborating with internal teams to ensure tailored solutions and strong customer experiences What makes a successful Sales Representative? A successful Sales Representative is highly motivated, confident in the field, and skilled at building strong, trust-based relationships with both technical teams and executive stakeholders. They thrive on meeting customers face-to-face, understanding workflows, and demonstrating solutions that deliver real value. They're strategic, organized, and comfortable managing a territory with independence. We're looking for someone with: 3+ years of professional sales experience, including 1-3 years in outside or territory sales

A proven track record of consistently meeting or exceeding revenue targets

Experience selling technical or broadcast-related products (Preferred, but not required)

Strong negotiation, communication, and presentation skills

Experience engaging directly with technical leaders and executives

Excellent time management, follow-through, and internal communication skills

Ability to travel and manage your schedule independently Preferred location for this role is the Pennsylvania area; however, remote candidates will also be considered. The position requires the ability to travel to support customer engagements and business needs as well as our Carlisle PA headquarters. Benefits and Culture Our culture is supportive and collaborative. You will be part of a multidisciplinary team where we share our ideas and innovation is strongly encouraged. We are looking for someone with genuine passion and a can-do attitude for what they do. Our staff receive 15 days accrued paid time off per year, 9 Federal holidays, an opportunity to join our sponsored health and welfare plan, a generous 401k plan with matching employer contribution, an Employee Assistance Program, and more. Interested in a career with us?

Simply click on APPLY and we'll be in contact shortly. #IND1

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What they do

A Territory or Regional Sales Engineer provides technical expertise as part of a sales team, and specializes in selling scientific or advanced technology products or services to business customers within an assigned geographic territory or region. Offers technical demonstrations, identifies or modifies products to meet specific customer requirements and assists with solving technical problems after products are installed. Promotes sales, develops new sales opportunities and supports accounts within a geographic territory or region.

$100,279 / year median in Pennsylvania

+6% projected growth

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