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Netflix
Software Engineer 5 - Ads Programmatic
Career Insights for Software Developer / Engineer
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What they do
A Software Developer or Engineer designs or improves computer software. Oversees the entire software development process. Analyzes customer or user needs, designs programs, writes code or instructs computer programmers, tests design, and documents programs. May assist with upgrades or maintenance. May specialize in the design of computer applications or computer systems.
$162,138 / year median in California
-13% projected decline
Job Description
At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what's next. In April 2022, we introduced a new, more affordable, ad-supported tier for our customers, marking a significant milestone for Netflix. Our focus is now on expanding choices for consumers and providing advertisers with a premium TV brand experience that surpasses traditional linear formats. The challenge ahead involves scaling our ad tech to maximize its impact on our business. Our Team The Ads Platform Engineering teams build advertising systems and integrations that power the delivery of ads using our world-class content delivery ecosystem. We use a number of Netflix investments and innovations to power our ads - unique mix of client and server-side ad insertions, state of the art content delivery system, ad encoding recipes, content understanding and metadata. We deliver ads in a manner that's thoughtful of our member's viewing experience and drive great outcomes for advertisers. We also ensure that advertiser brand safety is ensured during serving, members only see the most appropriate ads for them. The Ads Programmatic team is a vital part of the core Ads Serving group and plays a key role in shaping the future of advertising on one of the world's leading entertainment platforms. The team is at the forefront of advancing Netflix's programmatic strategy, building seamless connections with DSP partners globally, and driving significant growth in ad revenue through PG and PMP programmatic deals. Beyond developing innovative programmatic offerings, the team creates robust workflow productivity solutions, provides critical insights, and builds comprehensive reporting tools that empower users to effortlessly create, launch, and troubleshoot programmatic deals. This is a unique opportunity to contribute to a rapidly evolving space, enabling autonomy in the CTV marketplace. If you're passionate about high-impact work, cutting-edge ad tech, and contributing to a global product, we invite you to help us define the next era of advertising at Netflix. Skills & experience we're seeking:
- Professional experience with ad serving systems or bidders, including experimentation with signals.
- Experience building large-scale infrastructure for real-time, low-latency online advertising environments.
- General understanding of the advertising marketplace and landscape, with a focus on programmatic challenges such as PG/PMP deal transactions, traffic shaping, and maximizing both publisher revenue and advertiser outcomes.
- Proven track record of building systems that power sophisticated user experimentation, A/B testing, and lift studies.
- Familiarity with ad tech industry standards such as VAST and OpenRTB
- Strong analytical and strategic thinking, demonstrating product sense and leadership.
- Track record of collaborating with cross-functional stakeholders (product, engineering, operations, design, consumer research, etc.
Nice to haves:
- Experience building DSP or SSP integrations
- Experience working in the CTV space and knowledge of its unique constraints.
- Contributed to an ads industry technology standard or worked on an industry consortium effort, working group etc.