EXPERIENCE DESIGNER

Contract type Freelance Location San Diego, CA Specialty Technology Salary $39/hour Remote Yes Reference 515136 Contact name Cory Rivard Job description

EXPERIENCE DESIGNER, MARKETING FRONT DOOR EMPLOYMENT TYPE

FREELANCE

ABOUT THE ROLE WE ARE SEEKING A MID-LEVEL EXPERIENCE DESIGNER TO SHAPE AND CONTINUOUSLY IMPROVE HIGH-IMPACT MARKETING EXPERIENCES ACROSS A LEADING CONSUMER TECHNOLOGY COMPANY. IN THIS ROLE, YOU WILL DESIGN AND TEST CONTENT TEMPLATES, CAMPAIGN LANDING PAGES, AND LOCALIZED WEB EXPERIENCES THAT CREATE STRONG FIRST IMPRESSIONS AND SUPPORT MEASURABLE CUSTOMER ENGAGEMENT. YOU WILL TRANSLATE ESTABLISHED DESIGN SYSTEMS, BRAND STANDARDS, AND REUSABLE TOOLKITS INTO FAST, COHESIVE, CONVERSION-MINDED EXPERIENCES. WORKING CLOSELY WITH WEB OPERATIONS, CHANNEL LEADERS, ANALYTICS PARTNERS, STAKEHOLDERS, AND AGENCY TEAMS, YOU WILL ENSURE EVERY CUSTOMER-FACING ENTRY POINT IS ON-BRAND, TECHNICALLY FEASIBLE, AND INFORMED BY PERFORMANCE DATA. WHAT YOU'LL DO DESIGN AND ITERATE ON MARKETING CONTENT PAGES, CAMPAIGN LANDING PAGES, AND LOCALIZED WEB EXPERIENCES.

OWN

THE CONNECTION BETWEEN VISUAL DESIGN AND ON-PAGE MESSAGING, CREATING COHESIVE CUSTOMER JOURNEYS FROM LAYOUT THROUGH CALLS TO ACTION.

CREATE

HYPOTHESIS-DRIVEN DESIGN VARIATIONS AND PARTNER WITH ANALYTICS AND MEASUREMENT TEAMS TO EVALUATE TEST PERFORMANCE.

APPLY

AND HELP EVOLVE DESIGN SYSTEMS, BRAND PLAYBOOKS, AND REUSABLE COMPONENT LIBRARIES.

COLLABORATE

WITH WEB OPERATIONS TO ENSURE DESIGNS ARE BUILDABLE, PERFORMANT, ACCESSIBLE, AND ACCURATELY IMPLEMENTED WITHIN CMS AND TEMPLATE CONSTRAINTS.

TRANSLATE

CAMPAIGN GOALS AND BUSINESS REQUIREMENTS INTO CLEAR, EFFECTIVE EXPERIENCE DESIGN SOLUTIONS.

BRIEF, GUIDE, AND

QUALITY-CHECK AGENCY-PRODUCED CREATIVE AGAINST DESIGN SYSTEM AND EXPERIMENTATION STANDARDS.

PARTICIPATE

IN DESIGN REVIEWS, CUSTOMER RESEARCH, AND CROSS-FUNCTIONAL PLANNING TO IMPROVE CUSTOMER OUTCOMES.

MANAGE

MULTIPLE CONCURRENT PROJECTS ACROSS CONTENT, CAMPAIGN, AND REGIONAL OR LOCAL-MARKET EXPERIENCES. WHAT YOU'LL BRING 3+ YEARS OF EXPERIENCE IN EXPERIENCE DESIGN, PRODUCT DESIGN, OR DIGITAL MARKETING DESIGN.

EXPERIENCE

CREATING GROWTH, CONVERSION, CONTENT, OR CUSTOMER ACQUISITION EXPERIENCES.

ADVANCED

FIGMA SKILLS, INCLUDING COMPONENT LIBRARIES, AUTO LAYOUT, VARIABLES, DESIGN TOKENS, AND PROTOTYPING.

DEMONSTRATED

EXPERIENCE DESIGNING WITHIN

—AND

CONTRIBUTING TO

—ESTABLISHED

DESIGN SYSTEMS AND BRAND GUIDELINES.

EXPERIENCE

WITH A/B TESTING, EXPERIMENTATION, OR USING QUANTITATIVE INSIGHTS TO INFORM DESIGN DECISIONS.

STRONG

VISUAL DESIGN SKILLS ACROSS RESPONSIVE WEB EXPERIENCES, INCLUDING CONTENT PAGES AND LANDING PAGES.

STRONG

COPYWRITING INSTINCTS AND THE ABILITY TO REFINE HEADLINES, BODY CONTENT, AND CALLS TO ACTION IN PARTNERSHIP WITH CONTENT AND BRAND TEAMS.

A

CUSTOMER-CENTERED MINDSET WITH THE ABILITY TO BALANCE USER NEEDS, BRAND STANDARDS, AND BUSINESS OBJECTIVES.

AN

ONLINE PORTFOLIO FEATURING PUBLISHED MARKETING, CONTENT, OR CUSTOMER-FACING DIGITAL EXPERIENCE WORK. KEY SKILLS FIGMA

COMPONENTS, VARIABLES, AUTO

LAYOUT, PROTOTYPING, AND DESIGN-SYSTEM CONTRIBUTION

EXPERIMENTATION:

HYPOTHESIS DEVELOPMENT, VARIANT DESIGN, AND TEST-RESULT INTERPRETATION

DESIGN

SYSTEMS, REUSABLE LIBRARIES, AND BRAND TOOLKITS

RESPONSIVE

CONTENT, CAMPAIGN, AND LOCALIZED WEB-PAGE DESIGN

MARKETING

COPYWRITING AND CONTENT HIERARCHY

WIREFRAMES, USER

FLOWS, PROTOTYPES, AND CLEAR UI SPECIFICATIONS

CROSS-FUNCTIONAL

COLLABORATION WITH WEB, MARKETING, ANALYTICS, AND AGENCY PARTNERS

QUALITY

ASSURANCE AND IMPLEMENTATION REVIEW HOW YOU'LL WORK YOU WILL PARTNER DAILY WITH WEB OPERATIONS TEAMS TO KEEP EXPERIENCES SCALABLE, PERFORMANT, AND TRUE TO DESIGN INTENT. YOU WILL ALSO COLLABORATE CLOSELY WITH CHANNEL OWNERS, STRATEGIC STAKEHOLDERS, AGENCY PARTNERS, DESIGNERS, RESEARCHERS, AND MEASUREMENT TEAMS TO MOVE EXPERIMENTATION FORWARD AND TURN INSIGHTS INTO BETTER CUSTOMER EXPERIENCES.

Recruiter

Cory Rivard

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