Core Responsibilities Strategic Growth:

Develop and execute a unified marketing strategy across multiple specialized business units (SBUs).

Admissions Optimization:

Audit, refine, and continuously improve the admissions funnel for each SBU.

Referral Network Management:

Maintain and expand referrals from Educational Consultants and governmental agencies, while aggressively pursuing direct-to-parent digital strategies.

Market Adaptation:

Lead the tactical response to regulatory shifts by identifying new funding pathways and geographic markets.

Digital Brand Shielding:

Proactively manage the organization's digital footprint and LLM/AI presence to counter negative industry perceptions and improve online reputation.

RequirementsQualifications Proven Performance:

5+ years of leadership experience demonstrating the ability to utilize data, strategy, and execution to drive measurable growth, operational excellence, and positive culture change.

Growth Leadership:

Demonstrated success developing and executing growth strategies that increase revenue, census, enrollment, market share, or customer acquisition.

Data Literacy:

Advanced ability to analyze financial reports, admissions metrics, marketing performance, and operational data to inform strategic decision-making and forecasting.

Relationship Architect:

Exceptional ability to build trust, influence stakeholders, and develop strategic partnerships with referral sources, families, community leaders, and internal teams.

Executive Presence:

Ability to communicate vision, lead organizational change, present to executive leadership, and align teams around strategic priorities.

Strategic Agility:

Demonstrated ability to identify market trends, adapt to changing regulatory environments, and capitalize on emerging opportunities.

Preferred Qualifications Clinical Intelligence:

Understanding of neurodiverse populations, trauma-informed care, attachment theory, and adolescent behavioral health (or a demonstrated ability to quickly develop expertise in these areas).

Marketing Acumen:

Experience leveraging digital marketing, brand strategy, reputation management, SEO, AI search visibility, and consumer engagement strategies to drive measurable results.

Admissions Optimization:

Experience evaluating and improving admissions processes, conversion funnels, CRM systems, customer experience, and operational efficiency.

Business Development Expertise:

Experience developing referral networks, cultivating strategic partnerships, and expanding services into new markets or geographic regions.

Behavioral Health Experience:

Prior leadership experience in behavioral health, residential treatment, healthcare, special education, or other mission-driven human services organizations.

Education Required:

Bachelor's degree in Business, Marketing, Communications, Healthcare Administration, Education, Behavioral Health, or a related field.

Preferred:

Master's degree in Business Administration (MBA), Healthcare Administration (MHA), Marketing, Organizational Leadership, or a related field.","accountId","35861456","Heritage Schools, Inc.","https://www.indeed.com/viewjob?jk=51fcd9a81f9ff874","location",{"_532":533,"_534":535},"createdAt","2026-07-11T13:31:54.182068429Z","2026-08-14T15:53:25.649673426Z","2026-07-09T00:00:00Z","2026-09-13T00:00:00Z","status","active","isDiscoverable","isSearchable","isSpotlight","isDraft","careerSkills",[391,392,393,394,395,396,397,398,399,400,401,402,403,404,405,406,407,408,409,410,411,412,413,414,415,416,417,418,419,420,421,422,423,424,425,426,427,428,429,430,431,432,433,434,435,436],"requiredEducation","4_college","isEmailRequired","isPhoneRequired","titleSearch","Associate Executive 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