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Staples Inc.
Marketplace Advertising Manager
Career Insights for Advertising / Promotions Manager
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Scorecard
Based on Massachusetts data
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What they do
An Advertising or Promotions Manager plans and directs advertising programs aimed at creating extra interest in a product or service. Coordinates marketing team of sales and design staff, tracks data on media outlets and sales, and directs promotional events.
$150,072 / year median in Massachusetts
-12% projected decline
Job Description
Staples is business to business. You're what binds us together. Our marketing team is charged with an important task - sharing our Staples story. We use customer data and analytics to help us understand and improve our customers' experiences, drive customer retention and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.
What you will be doing:
- Lead and execute advertising strategies across Amazon, Walmart, Target, Google and additional marketplaces
- Manage and optimize PPC campaigns to maximize ROAS
- Conduct keyword research and SEO optimization
- Analyze performance using Tableau, Excel, and analytics tools
- Manage advertising budgets supporting a $200M+ revenue business
- Partner cross-functionally and manage third-party agencies What You Bring to the
Table:
- Analytical, strategic, and data-driven mindset
- Strong communication and stakeholder management skills
- Adaptability in a fast-paced eCommerce environment
Basic Qualifications:
- Bachelor's degree in Marketing, Business, or related field
- 5-7 years of digital advertising experience, focused on eCommerce
- Hands-on experience with Amazon or marketplace
PPC Preferred Qualifications:
- Master's degree
- Amazon or Google Ads certifications
- Budget management and ROAS optimization experience