A Vice President of Marketing manages strategic leadership of all aspects of the marketing team, reporting directly and advising company management on how to develop strategies for the successful promotion of their products, company or brand. Focuses on developing brand strategy, ensure all marketing efforts are in accordance with overall business objectives, ensures campaigns and programs are aligned with the strategic plan of the business
Looking for a strategist operator to own marketing across our direct-to-consumer practice and our B2B lab and licensing divisions.
This is a build-and-scale role:
you'll align brand strategy and growth with performance media, digital experience, and analytics to drive qualified leads, improve conversion rates, and protect profitability - all while keeping the customer experience at the center. Develop and execute the brand marketing strategy across every segment of the business: attracting full-arch and implant patients to Hybridge Dental Implants practices and all future entities. Growing doctor adoption of Hybridge Laboratory services. Oversee a consistent marketing message for the Elmwood Dental Family practice. Manage over a million+ marketing investment, lead a small in-house team and agency partners, and sit on the executive leadership team, helping shape the company's long-range roadmap. The right person is equally comfortable setting a three-year strategy and running a weekly operating cadence on spend, lead flow, and pipeline. Aligning with stakeholders, doctors, clinical staff, and peers, to execute work and messaging across each entity. Key Initiatives Team and partner leadership Full-funnel DTC growth B2B lab growth Performance and analytics Creative and content production New-entity marketing onboarding Budget ownership Oversee Team Members Initiatives Campaign management for ALL entities Media buying strategy PR strategy Social media Reputation and reviews Marketing technology stack Digital experience AI-enabled operations
WHAT YOU'LL BE MEASURED ON
Marketing investment delivered against plan, forecast, and EBITDA Cost per lead and cost per consult (year-over-year reduction) Patient lead volume, scheduling rate, consult volume, and case acceptance B2B / lab volume growth Website traffic, engagement, and conversion Team and agency performance
WHAT YOU BRING
10+ years in marketing with senior leadership experience spanning both DTC and B2B; healthcare, Consumer Package Goods, or tech-enabled services are a strong plus A track record of building scalable growth engines and hitting measurable targets on efficiency and profitability - not just brand-building for its own sake Deep fluency in performance media, media buying, omni-channel campaign development, and full-funnel customer acquisition and retention Strong command of analytics and KPI development; make data-driven decisions and hold yourself and the team to them Experience leading brand strategy, rebrands, and creative production with internal teams and external agencies, including PR and social Comfort operating in a multi-stakeholder environment and earning alignment from clinical, operational, and finance partners, as well as directing a marketing team Hands-on familiarity with a modern marketing stack (CRM, call tracking, dashboarding, project management, CMS) and the judgment to select and integrate tools Awareness of healthcare advertising and patient-privacy considerations when using patient stories, images, and reviews a plus Demonstrated ability to integrate AI and new tools into marketing operations Proven people leadership - building teams, managing agency and vendor partners, and operating at the executive table Excellent communication and presentation skills; comfortable influencing peers, founders, and partners. Budget ownership experience Bachelor's degree required; MBA a plus
WHY THIS ROLE
This is a seat on the executive team of a growing, privately held healthcare organization operating across lab, practice, and licensing divisions. You'll have real ownership of the marketing function, the budget, and the roadmap -and the autonomy to build the systems and team that drive durable, long-term growth. Hybridge, LLC is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Pay:
$130,000.00 - $180,000.00 per year
Benefits:
401(k) Dental insurance Employee assistance program Flexible spending account Health insurance Health savings account Paid time off Relocation assistance Vision insurance
