Digital Marketer Sumner & Associates, PC - 5.0 Rochester, MI Job Details Part-time $18 - $25 an hour 16 hours ago Qualifications Teamwork WordPress Basic math Business Paid search marketing Full Job Description Part-Time Digital Marketing Team Member Sumner & Associates, P.C. — Rochester Hills, MI 15-20 hrs./week | Hybrid (in-office + remote) | Reports directly to the
Managing Attorney Pay:
$18-$25/hour, depending on experience About Us Sumner & Associates is a Michigan family law and estate planning firm with four offices (Rochester Hills, Clarkston, Novi, Clinton Township), practicing since 1962. We're building a modern, in-house digital marketing system- lead magnets, landing pages, paid ads, and automated follow-up- instead of outsourcing it to an agency. We want someone who can actually run it. The Role This isn't a "shadow the marketing team" internship. You'll own real campaigns with real ad spend, build assets that go live, and see the leads you generate turn into actual clients. If you're a student who's already run ads for a club, a small business, or a side project, and wants to do it somewhere your work has visible, measurable impact, this is that job. What You'll Do Manage and optimize our Google Local Services Ads (LSA), Google Search PPC, and Meta ad campaigns — budget, targeting, and category/service settings Build landing pages for lead magnets (guides, checklists, assessments) aimed at our divorce and estate planning clients Set up and run email/SMS nurture sequences that turn a form-fill into a booked consultation Maintain our weekly KPI tracker — cost per lead, cost per retained case, ROI by channel — and flag what's working and what isn't Help draft ad copy and lead magnet content in collaboration with our attorneys Keep our Google Business Profiles, directory listings, and tracking (CallRail, GA4) clean and accurate What We're Looking For Hands-on experience with Google Ads, Meta Ads Manager, or Local Services Ads — coursework, a personal project, a campus organization, or a prior job all count Comfortable building a landing page (WordPress, GoHighLevel, or similar) without needing a developer Can write clean, persuasive copy — a short writing sample or portfolio link is welcome Reads a spreadsheet without flinching — comfortable with cost-per-lead, conversion rates, and basic ROI math Reliable, organized, and communicates proactively — we need someone who tells us what's working, not just someone who waits for instructions Currently enrolled at Oakland University, Rochester College, or a similar Michigan-area school; marketing, advertising, communications, or business majors preferred but not required Big Plus Experience with GoHighLevel (GHL) — we're evaluating it as the platform to run our landing pages, lead capture, and nurture automation in one place. If you've used it before, say so. Hours & Logistics 15-20 hours/week, flexible around your class schedule. A mix of in-office time at our Rochester Hills office and remote work. This is built to work around a semester, not compete with it. How to Apply Send a resume and, if you have one, a link or file showing ad campaigns, landing pages, or marketing content you've actually built (class projects count) to . Briefly tell us which platform or campaign you're proudest of and why.
Pay:
$18.00 - $25.00 per hour Expected hours: 15.0 - 20.0 per week
