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Lantz Home Services
Marketing Coordinator (CRM-ServiceTitan & Campaign Execution)
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What they do
An Advertising and Marketing Coordinator develops advertising and marketing sales strategies and coordinates materials needed for advertising and marketing sales. Coordinates communication with clients. May plan and create advertising or marketing materials including digital content.
$59,646 / year median in Texas
+3% projected growth
Job Description
Lantz Home Services is hiring a Marketing Coordinator to be the execution engine of our marketing department. This is not a strategy seat. Our campaigns, standards, and KPI targets are already built and documented. What we need is someone who runs them on schedule, tracks them accurately, and reports on them honestly. You will own the marketing side of ServiceTitan. Every campaign, every lead source tag, every call tracking number, and every performance report comes through you. When leadership asks what a channel cost us and what it produced, your data is the answer. You will also execute our targeted neighborhood campaigns across the Austin Metro and Highland Lakes, coordinate our community events, and keep our office and field teams briefed on what is live. This role reports directly to the General Manager and works alongside our Social Content Creator. If you like clean data, checklists that get finished, and being able to trace a mail drop all the way to a booked job, you will do well here.
WHAT YOU WILL OWN
Campaign Execution Run targeted neighborhood campaigns end to end through launch, reinforcement, and expansion. Set up campaign names, call tracking numbers, and lead source tags before anything goes live. Brief our office and field teams on campaign messaging and tracking requirements at launch. Manage monthly reinforcement cycles including mail drops, creative refresh, and follow-up offers to prior customers. ServiceTitan Marketing Ownership Own the marketing module of ServiceTitan as our system of record for campaign performance. Build and maintain campaigns, lead source tags, and call tracking assignments. Audit attribution weekly. Find untagged and mis-tagged jobs and drive that number down. Keep the campaign list clean by archiving dormant campaigns and correcting bad tags. KPI Tracking and Reporting Produce the weekly report on lead volume, booking rate, and spend by channel. Deliver the monthly channel performance package by the 10th of each month. Track cost per lead, customer acquisition cost, return on ad spend, membership conversion, and average ticket by channel. Flag problems early. If a channel is underperforming, we hear it from you first. Events and Community Engagement Own the event calendar including selection, enrollment, deadlines, fees, and permits. Handle event logistics such as booth space, signage, collateral, and staffing schedules. Own on-site lead capture and get every lead entered and tagged correctly. Deliver a post-event recap with leads captured and cost per lead. Direct Mail, Print, and Vendor Coordination Pull mailing lists by ZIP code and manage drop calendars so mail lands on schedule. Coordinate print and mail vendors from quote through proof approval and delivery. Collect and review our marketing vendor weekly performance report and summarize exceptions for the General Manager.WHAT WE ARE LOOKING FOR
Required Two or more years in marketing coordination, campaign execution, or a comparable role with real ownership of deadlines. Strong data discipline. You are comfortable in spreadsheets, you reconcile numbers before you report them, and you do not guess. Hands-on experience with a CRM or field service platform, and the confidence to own campaign and tag setup inside one. Proven project and calendar management. Multiple campaigns, mail drops, and events moving at once does not rattle you. Clear communicator. You can brief a team, hold a vendor to a commitment, and write a report leadership can act on. Valid driver license and ability to pass a background check. Preferred ServiceTitan experience, specifically campaigns, lead source tracking, and marketing reporting. Home services background in HVAC, plumbing, or electrical. Direct mail campaign and print vendor management experience. Community event or trade show coordination experience. Familiarity with Google Ads, Local Services Ads, and Google Business Profile reporting. Associate or bachelor degree in Marketing, Communications, Business, or a related field.YOUR FIRST 90 DAYS
First 30 days: our ServiceTitan marketing setup fully audited, with a documented cleanup plan. Weekly reporting running on schedule. First 60 days: untagged lead volume measurably reduced. Monthly performance package delivered on time and reconciled. First campaign launched with tracking in place. First 90 days: full KPI set reported with no gaps. Event calendar built and enrollments secured for the next two quarters. Your reporting trusted enough to drive budget decisions.COMPENSATION AND BENEFITS
Competitive salary based on experience. Performance bonus tied to measurable marketing results. Health, dental, vision, and life insurance. PTO, holiday, and sick leave. Training and professional development. Company-provided equipment.SCHEDULE AND LOCATION
Full-time, year-round position. In-person at our Lago Vista, TX office, with local travel for events and community engagement. Standard business hours with occasional evening or weekend coverage for community events.WHY LANTZ HOME SERVICES
At Lantz Home Services, marketing is not a support function. It is a growth engine, and this seat is where the work actually gets done. Our standards are written, our targets are defined, and our systems are built, so you spend your time executing and improving instead of guessing what the job is. We are a small team that holds itself to a high standard, moves fast, and takes real pride in the work. You will have direct access to the General Manager, real ownership of the systems that measure our growth, and a clear path to grow with the department as we scale into 2027. Leave it to Lantz.Pay:
$50,000.00 - $60,000.00 per yearBenefits:
Dental insurance Health insurance Life insurance Paid time off Professional development assistance Vision insuranceWork Location:
In personBenefits
- Paid Time Off (PTO)
- Sick Leave
- Professional Development
- Bonuses/Stipends