Tallo 2019 Survey: How to Recruit Generation Z
Tallo, the nation’s premier online platform for connecting talented students with companies and colleges, conducted a survey of 512 high school and college students from Nov. 20, 2019 to Dec. 2, 2019 in order to better understand Generation Z’s attitudes towards personal and professional branding, communication preferences, and how potential employers can appeal to their interests.
Ready to dive deeper? Check out the 6 Things You Should Know When Recruiting Gen Z.
QUESTION 1
How strongly do you agree with the statement: I feel it is important to build a professional brand for myself online.
RESULTS
Don’t know / No opinion: 6.05%
Strongly disagree: 1.37%
Somewhat disagree: 5.86%
Somewhat agree: 43.36%
Strongly agree: 43.36%
QUESTION 2
From the following list select the three most important places to build your professional brand online:
RESULTS
Tallo or LinkedIn: 73.05%
Online portfolio: 59.38%
Instagram: 52.34%
Facebook: 27.73%
YouTube: 26.17%
Twitter: 15.63%
TikTok: 3.52%
QUESTION 3
How strongly do you agree with the statement: It is important to build a personal brand for myself online.
RESULTS
Don’t know / No opinion: 6.84%
Strongly disagree: 2.93%
Somewhat disagree: 8.20%
Somewhat agree: 44.53%
Strongly agree: 37.50%
QUESTION 4
From the following list select the three most important places to build your personal brand online:
RESULTS
Instagram: 63.28%
Tallo or LinkedIn: 45.12%
Online portfolio: 38.87%
YouTube: 36.13%
Twitter: 28.13%
Facebook: 15.63%
TikTok: 8.98%
QUESTION 5
How strongly do you agree with the statement: I feel my personal social media accounts accurately represent who I am as a potential employee.
RESULTS
Don’t know / No opinion: 7.81%
Strongly disagree: 8.79%
Somewhat disagree: 17.97%
Somewhat agree: 35.35%
Strongly agree: 30.08%
QUESTION 6
How strongly do you agree with the statement: A potential employer should know professional details about me before reaching out about an open position.
RESULTS
Don’t know / No opinion: 1.95%
Strongly disagree: 0.59%
Somewhat disagree: 6.64%
Somewhat agree: 38.28%
Strongly agree: 52.54%
QUESTION 7
How strongly do you agree with the statement: A potential employer should know personal details about me before reaching out about an open position.
RESULTS
Don’t know / No opinion: 2.93%
Strongly disagree: 8.40%
Somewhat disagree: 26.17%
Somewhat agree: 41.60%
Strongly agree: 20.90%
QUESTION 8
How comfortable would you feel about a potential employer reaching out to you on one of your personal social media accounts?
RESULTS
Don’t know / No opinion: 6.25%
Very uncomfortable: 6.45%
Somewhat uncomfortable: 24.61%
Somewhat comfortable: 39.65%
Very comfortable: 23.05%
QUESTION 9
From the following list, select the three platforms you’d prefer a potential employer use to contact you about a job opportunity:
RESULTS
Email: 93.75%
Professional social media (like Tallo or LinkedIn): 62.89%
Job/resume site (like Indeed or Glassdoor): 49.80%
Phone call: 43.75%
Text message: 29.69%
Personal social media account (like Instagram): 14.26%
QUESTION 10
How long are you expecting to stay at your first full-time job after you finish school?
RESULTS
0-1 year: 7.42%
1-2 years: 23.83%
2-3 years 25.59%
3-4 years: 11.91%
4+ years: 31.05%
Unsure: 0.2%
QUESTION 11
How likely are you to pursue an opportunity that’s a clear fit for you, but you’re unfamiliar with the company?
RESULTS
Don’t know / No opinion: 3.23%
Very unlikely: 1.37%
Somewhat unlikely: 7.81%
Somewhat likely: 52.93%
Very likely: 34.57%
QUESTION 12
How likely are you to pursue an opportunity that may not be a clear fit for you, but you are familiar with the company?
RESULTS
Don’t know / No opinion: 4.50%
Very unlikely: 12.70%
Somewhat unlikely: 38.87%
Somewhat likely: 35.94%
Very likely: 8.01%
QUESTION 13
From the following list, where will you look to find information about a potential employer?
RESULTS
Company website: 85.55%
Job search website: 75.20%
Career services: 60.74%
Family and friends: 36.13%
Social media: 35.35%
QUESTION 14
How strongly do you agree with the statement: It is important to establish connections with employers even if they don’t have an immediate job opening.
RESULTS
Don’t know / No opinion: 2.15%
Strongly disagree: 0.39%
Disagree: 1.37%
Agree: 36.91%
Strongly agree: 59.18%
QUESTION 15
When considering a job, how important is it to you to find your work personally fulfilling?
RESULTS
Don’t know / No opinion: 0.98%
Not important at all: 0.39%
Somewhat important: 21.88%
Very important: 76.76%
QUESTION 16
When considering a job, how important is geographic location?
RESULTS
Don’t know / No opinion: 1.37%
Not important at all: 5.86%
Somewhat important: 50.00%
Very important: 42.77%
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