Tallo 2019 Survey: How to Recruit Generation Z

QUESTION 1

How strongly do you agree with the statement: I feel it is important to build a professional brand for myself online.

RESULTS

Don’t know / No opinion: 6.05%
Strongly disagree: 1.37%
Somewhat disagree: 5.86%
Somewhat agree: 43.36%
Strongly agree: 43.36%

QUESTION 2

From the following list select the three most important places to build your professional brand online:

RESULTS

Tallo or LinkedIn: 73.05%
Online portfolio: 59.38%
Instagram: 52.34%
Facebook: 27.73%
YouTube: 26.17%
Twitter: 15.63%
TikTok: 3.52%

QUESTION 3

How strongly do you agree with the statement: It is important to build a personal brand for myself online.

RESULTS

Don’t know / No opinion: 6.84%
Strongly disagree: 2.93%
Somewhat disagree: 8.20%
Somewhat agree: 44.53%
Strongly agree: 37.50%

QUESTION 4

From the following list select the three most important places to build your personal brand online:

RESULTS

Instagram: 63.28%
Tallo or LinkedIn: 45.12%
Online portfolio: 38.87%
YouTube: 36.13%
Twitter: 28.13%
Facebook: 15.63%
TikTok: 8.98%

QUESTION 5

How strongly do you agree with the statement: I feel my personal social media accounts accurately represent who I am as a potential employee.

RESULTS

Don’t know / No opinion: 7.81%
Strongly disagree: 8.79%
Somewhat disagree: 17.97%
Somewhat agree: 35.35%
Strongly agree: 30.08%

QUESTION 6

How strongly do you agree with the statement: A potential employer should know professional details about me before reaching out about an open position.

RESULTS

Don’t know / No opinion: 1.95%
Strongly disagree: 0.59%
Somewhat disagree: 6.64%
Somewhat agree: 38.28%
Strongly agree: 52.54%

QUESTION 7

How strongly do you agree with the statement: A potential employer should know personal details about me before reaching out about an open position.

RESULTS

Don’t know / No opinion: 2.93%
Strongly disagree: 8.40%
Somewhat disagree: 26.17%
Somewhat agree: 41.60%
Strongly agree: 20.90%

QUESTION 8

How comfortable would you feel about a potential employer reaching out to you on one of your personal social media accounts?

RESULTS

Don’t know / No opinion: 6.25%
Very uncomfortable: 6.45%
Somewhat uncomfortable: 24.61%
Somewhat comfortable: 39.65%
Very comfortable: 23.05%

QUESTION 9

From the following list, select the three platforms you’d prefer a potential employer use to contact you about a job opportunity:

RESULTS

Email: 93.75%
Professional social media (like Tallo or LinkedIn): 62.89%
Job/resume site (like Indeed or Glassdoor): 49.80%
Phone call: 43.75%
Text message: 29.69%
Personal social media account (like Instagram): 14.26%

QUESTION 10

How long are you expecting to stay at your first full-time job after you finish school?

RESULTS

0-1 year: 7.42%
1-2 years: 23.83%
2-3 years 25.59%
3-4 years: 11.91%
4+ years: 31.05%
Unsure: 0.2%

QUESTION 11

How likely are you to pursue an opportunity that’s a clear fit for you, but you’re unfamiliar with the company?

RESULTS

Don’t know / No opinion: 3.23%
Very unlikely: 1.37%
Somewhat unlikely: 7.81%
Somewhat likely: 52.93%
Very likely: 34.57%

QUESTION 12

How likely are you to pursue an opportunity that may not be a clear fit for you, but you are familiar with the company?

RESULTS

Don’t know / No opinion: 4.50%
Very unlikely: 12.70%
Somewhat unlikely: 38.87%
Somewhat likely: 35.94%
Very likely: 8.01%

QUESTION 13

From the following list, where will you look to find information about a potential employer?

RESULTS

Company website: 85.55%
Job search website: 75.20%
Career services: 60.74%
Family and friends: 36.13%
Social media: 35.35%

QUESTION 14

How strongly do you agree with the statement: It is important to establish connections with employers even if they don’t have an immediate job opening.

RESULTS

Don’t know / No opinion: 2.15%
Strongly disagree: 0.39%
Disagree: 1.37%
Agree: 36.91%
Strongly agree: 59.18%

QUESTION 15

When considering a job, how important is it to you to find your work personally fulfilling?

RESULTS

Don’t know / No opinion: 0.98%
Not important at all: 0.39%
Somewhat important: 21.88%
Very important: 76.76%

QUESTION 16

When considering a job, how important is geographic location?

RESULTS

Don’t know / No opinion: 1.37%
Not important at all: 5.86%
Somewhat important: 50.00%
Very important: 42.77%

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