College Recruiting for the Next Generation

What high school students are looking for out of a postsecondary experience and how you can recruit them.


Here at Tallo, we believe that there’s no offseason in college recruiting. 

With 93% of students reporting that they would be more likely to apply to a college if you connected with them as a freshman or sophomore in high school, that means that college recruiting needs to start earlier and happen more often. 

This coupled with the fact that there’s just going to be fewer and fewer students to recruit for the foreseeable future, means that if you want to survive the demographic downturn, you will need to update your recruiting strategies and build your college’s brand awareness for a new generation.

Over the course of several surveys, we asked high school students what they’re looking for out of a postsecondary experience and what colleges can do to make the right impression so they are ready to enroll.

Here’s what they told us:

Source: Tallo, 2021

When asked what they consider most beneficial when it comes to connecting with colleges early on, high school students said that tuition cost (88%) and scholarship opportunities (89%) are both at the top of their list. When asked another way, “what is the most important to you when considering your plans for future education?”, students in high school said that tuition cost (34%) and degrees offered (37%) are most important.

To sum it all up, the number one thing that high schoolers said they are looking for when selecting a college? 62% said academic programs and majors with financial aid with scholarships being second (21%).

So, what can colleges do with this information to better connect with a new generation of students?

Download our free college recruiting guide below and start implementing new strategies today. 

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