Business Analyst (Tampa – Hybrid) Position Available In Hillsborough, Florida
Tallo's Job Summary: Hiring a MarTech Business Analyst in Tampa for a Marketing/Advertising client. Salary ranges from $60,000-72,000 with 1-3 years of experience required. Responsibilities include requirements gathering, data analysis, dashboard development, project management, user experience analysis, and competitive analysis. Skills needed include business acumen, data analysis, technical writing, and project management. Bachelor's degree or equivalent experience required.
Job Description
Business Analyst (Tampa – Hybrid)
Hiring a MarTech Business Analyst for a client in the Marketing/Advertising services space.
Location:
2 days onsite in South Tampa office, 3 days remote
Salary:
$60,000-72,000
Years of Experience:
1-3 years
Overview:
The MarTech Business Analyst bridges the gap between marketing teams and technical teams; analyzing data from marketing technology platforms to identify insights and advise on strategic MarTech decisions + ensuring effective implementations of technology.
Responsibilities:
Requirements Gathering:
Understand business objectives and translate them into functional requirements
Data Analysis and Reporting:
Analyze marketing data from various sources (CRM, website analytics, marketing automation platforms) to identify trends and generate actionable insights
Dashboard Development:
Design and maintain data dashboards to provide insights to stakeholders
Project Management:
Collaborate with development teams to implement new marketing technology + manage project timelines
User Experience Analysis:
Gather feedback from users to identify areas for improvement
Competitive Analysis:
Stay updated on industry trends and emerging marketing technologies to identify opportunities for improvement
Marketing Technology Stack Management:
Evaluate and recommend new marketing technologies (more of a “Nice to Have” but would set a candidate apart with Marketing technology experience
What You Need:
Skillset:
Business Acumen:
Ability to translate business needs into technical requirements and communicate effectively with both technical and non-technical stakeholders
Data Analysis Skills:
Proficiency in data manipulation, statistical analysis, and data visualization techniques
Technical Writing:
Ability to execute detailed technical documentation based on business process design and input
Project Management:
Experience in managing project timelines, priorities, and deliverables
Education:
Bachelor’s degree or equivalent experience in business administration, marketing, information technology, computer science or related fields
1-3 years of experience in marketing, technical writing or project management
1-3 years of experience working directly with technical teams for the purpose of implementing software platforms or improvements
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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Dice Id:
10115369
Position Id:
BBBH442563-9
