Director of Strategy Position Available In DeKalb, Georgia

About Us Matrix MKTG is an award-winning agency known for shaping culturally relevant and engaging brand experiences. We partner with leading lifestyle brands to craft strategic campaigns that drive engagement, loyalty, and impact. Our work spans brand development, digital strategy, content creation, and experiential-bringing ideas to life through compelling storytelling and innovative activation execution. The Role We are seeking a Director of Strategy to lead and mentor a high-performing team of brand and digital strategists. In this senior leadership role, you will be responsible for defining strategic approaches that elevate our clients’ brands, ensuring alignment between business objectives and creative execution. This hybrid role requires working onsite in our Midtown Atlanta office three days per week. You will oversee the development of creative briefs, ensuring they are insight-driven and actionable, and collaborate closely with our creative teams to bring strategic visions to life through compelling visual assets. The ideal candidate has a deep understanding of lifestyle brands, consumer behavior, and omnichannel strategy, with a strong background in both digital and brand strategy. Key Responsibilities Lead and manage a team of brand and digital strategists, content managers, and guide social media staff fostering growth and collaboration. Conduct in-depth research on industry trends, competitive landscapes, and consumer behavior to develop data-driven strategies. Analyze market data and insights to uncover opportunities for brand growth and audience engagement. Develop strategic frameworks that guide brand positioning, campaign development, and audience engagement. Oversee the creation of insight-driven creative briefs that inform and inspire the creative team. Collaborate closely with creative teams to translate strategy into compelling visual and digital assets. Work directly with Matrix’s Leadership Team to identify business goals, uncover consumer insights, and drive brand growth. Stay ahead of industry trends, cultural shifts, and emerging digital platforms to inform innovative strategies. Synthesize complex data into clear narratives and strategic recommendations for both internal teams and clients. Present strategies and creative concepts to clients and stakeholders with clarity and conviction. Ensure all strategic recommendations are backed by data, research, and a deep understanding of the target audience. Support business development efforts by developing and shaping strategic pitches. Qualifications 10+ years of experience in brand and digital strategy, either within an agency or brand-side. Proven experience leading and mentoring teams of strategists. Strong research and analytical skills, with the ability to distill complex data into actionable insights. Expertise in audience segmentation, consumer behavior, and market trends. Experience in lifestyle brands and an understanding of their unique market dynamics. Proficiency in digital analytics tools (Google Analytics, social listening platforms, audience research tools, etc.). Ability to develop compelling creative briefs that drive innovative and effective campaigns. Deep understanding of digital ecosystems, social media trends, and content strategy. Exceptional communication and presentation skills, with the ability to influence both internal teams and clients. A passion for culture, creativity, and storytelling. Why Join Us? Work with a diverse portfolio of high-profile lifestyle brands. Be part of an award-winning agency with a strong creative culture. Lead groundbreaking campaigns that shape culture and drive brand success. Collaborative and dynamic team environment with opportunities for professional growth.

Full-Time Position Salary Range:

$135,000 – $150,000

Benefits:

Comprehensive Medical, Dental, Vision, 401k + match, PTO, Holidays and more! If you’re a strategic thinker with a passion for lifestyle brands and storytelling, we’d love to hear from you!