Manager – Consumer Insights & Research Position Available In DeKalb, Georgia

We’re hiring for multiple openings across several Inspire Brands teans. Depending on your experience, interests, and fit, you’ll be considered for the roles and brands that align best with your background.

PURPOSE OF THE POSITION

Leading the Consumer Insights team, the Manager is responsible for all facets of research and insights development across the brand and acts as the primary strategic business partner and “Voice of the Consumer” for the brand team. This person will lead a team of research professionals who work closely with the Brand Experience, Strategy, Culinary, Category Management, and Integrated Marketing Communications (IMC) teams to deliver insights and recommendations that inform the innovation pipeline, advertising creative, consumer targeting, and overall brand strategy. This person will be the subject matter expert for the brand team and must be experienced in identifying research methodologies, conducting consumer research, executing product tests, and turning data into actionable recommendations for maximum impact. This person will also lead the research planning process and have a voice in how to best leverage the Consumer Insights budget for the brand. This role is based in Atlanta. Expected travel is 15-20% for research and other business-related meetings.

RESPONSIBILITIES

Interface with key brand leaders (VP/CMO) to develop learning plans, present research findings and drive organizational priorities Represent the “voice of the consumer” in brand discussions ensuring the consumer is considered in all brand decisions Manage the product research processes that inform product ideation, development, and execution. These include product concept screeners, concept tests, CLT taste tests, and buyer reaction studies Monitor and report brand health metrics and advertising creative evaluations Be the brand expert on the consumer target and segmentation analysis Conduct ad hoc research and analysis that inform menu design and product optimization (e.g., TURF studies, focus groups, menu testing) Identify and provide actionable insights from industry sources and consumer trends to impact brand strategy and product innovation Lead, coach, and manage the Consumer Insights team to deliver timely research, project deliverables, insights, and custom analysis Socialize insights across Inspire Brands, making connections between business partners where relevant

EDUCATION QUALIFICATIONS

4-Year Degree in Marketing, Business, Statistics, Social Science, or a similar field required

EXPERIENCE QUALIFICATION

5+ years of experience in Market Research, Consumer Insights, or a related field required

REQUIRED

KNOWLEDGE, SKILLS or

ABILITIES

Significant experience designing and leading both qualitative and quantitative research studies, with expertise in techniques and methodologies A passion for solving business problems using data-driven methods and information (data discovery, data visualization, and data mining) Experience with survey programming tools such as Qualtrics or Decipher; knowledge of SPSS is a plus Ability to synthesize and translate consumer research into strong actionable insights to address business challenges Proven collaboration, strategic thinking, and leadership skills Excellent communication and presentation skills, especially the ability to explain difficult concepts and insights in applicable business terms. Strong ability to summarize insights into (PowerPoint) presentations in clear and understandable calls to action Experience leading a team and influencing senior management thinking Strong analytical, project, and time management skills Ability to travel 15-20% of the time Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences. Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants across nearly 60 global markets. In an industry facing increasing disruption, our leaders saw an opportunity to build a restaurant company unlike any other – one that brings together differentiated yet complementary brands and aims to make them stronger than they would be on their own. Found inherently in the purposes of our family of brands, we identified a common thread between our restaurants – the capacity to inspire. From guest experience to career development to community well-being, Inspire plays a role in the lives of millions of people every day. Our brands are diverse, distinctive, and fan favorites. In a sense, you could say we seek those who provide something different than the norm.