VP, Consumer & Marketplace Insights Position Available In Guilford, North Carolina

VP, Consumer & Marketplace Insights Kontoor Brands parental leave, tuition reimbursement United States, North Carolina, Greensboro Jun 25, 2025

Who We Are:

Kontoor Brands, Inc. (KTB) is the parent company of Wrangler, Lee and Rock & Republic, with owned manufacturing facilities in Mexico. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 13,000 people in 65 countries, with world headquarters in Greensboro, North Carolina, and regional headquarters in Geneva and Hong Kong.

Job Posting:

VP, Kontoor Consumer & Marketplace Insights Job Summary Drive a holistic understanding of the consumer, shopper, retailer, region/channel, and competitive dynamics in order to facilitate data driven decision making by commercial teams via best-in-class research & analytical tools. This role will push Kontoor to champion the consumer at the core in our approach to commercial decision making across workstreams and cross functional teams while staying closely connected to business objectives and initiatives via insight integration into business strategy. This leader will organize their team and oversee work processes that will also facilitate business strategy development, seasonal assortment strategy planning, and innovation ideation in order to deliver enhanced productivity of existing assortments and visibility for product teams of unmet consumer needs. This role will empower evidence-based decisions making based on derived holistic insights, strategic & tactical guidance to all levels of marketing, sales, merchandising, design & innovation. Responsibilities Deliver actionable insights that create dramatic impact to Kontoor’s brands & business
Creates, curates, and sources the tools to drive insight synthesis and analysis to commercial teams
Monitors marketplace, trends, competitive activity to inform growth and OGSM strategic choices
Builds a global COE (center of excellence) for best-in-class research, commercial analytics and insight delivery
Builds team’s capabilities in advanced insights and analytics and stretches Kontoor to explore new territories for insights (predictive analysis, AI, CRM, etc…).
Attracts, motivates, and retains best-in-class insights team
Synthesizes learnings to inform Kontoor strategies and communicate learnings / “killer insights” at the senior executive level.
Partners with cross functional peers to design and deploy insight led learning plans across commercial functions and regions. Leadership Structured, logical thinker who is capable of casting vision for key actions necessary to synthesize and deliver critical business insights
Proven leader with strong project management skill set that is capable of organizing and delivering large analytical projects on a specified timeline.
Team coach that can advocate for the functional group, create strong organizational commitment across a diverse group of high functioning team members, and drive cross functional commercial organization engagement & integration with insights team.
Strong communicator that can succinctly yet elegantly deliver killer insights to senior executives that drive focus & attention against key opportunities for Kontoor business development. Requirements Minimum bachelor’s degree required. Advanced degree in consumer sciences / data analytics preferred.
Global experience a plus
Willing and able to travel (approximately 10% requirement) Why Kontoor Brands? At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products. When our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family’s needs – now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement. We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.