Director – Social and Culture Position Available In Fulton, Georgia

Arby’s is an iconic brand with a unique voice and amazing, differentiated, and delicious products. The Director, Social and Culture is the driver directly responsible for elevating and beefing up Arby’s distinct role in culture. The Social and Culture function sits under Integrated Marketing Communications and leads a team overseeing Social Media, Cultural Immersion, Calendar Development, Influencers, and Partnerships for the Arby’s brand. This strategic leader is focused on delivering disproportionate impact and visibility in the marketplace to drive eyeballs, buzz, and evermore love/relevance for Arby’s and our community of fans out in the world. This role will lead agency relationships and work closely with cross-functional experts, including Inspire’s media and PR teams.

Responsibilities:

Lead development of strategic direction, social playbook, voice, resource allocation, and prioritization of cultural activity Develop proactive calendar of activity across social, influencer, partnership, and PR in coordination with national messaging. Establish structure to react nimbly to opportunities Lead influencer strategy and activation Identify, explore, execute, and evolve powerful partnerships to achieve brand objectives, building authentic relationships with key audiences and consumers Responsible for curation of agency culture roster and maintaining mutually beneficial relationships

Requirements:

Preferred 4 Year Degree Master’s Degree Bachelor’s Degree in Business Administration, Marketing, Statistics, Social Science, etc. 7+ years of experience in leading cultural activation across social, partnership, influencer, and in-market activation. Agency and client experience is relevant. 5+ years of experience in leadership role, managing people and processes

Required Knowledge, Skills, Abilities:

Deeply entrenched in culture. Knowledgeable and experienced across key social channels, influencer, partnership, and PR Passionate about big ideas with a bias for action. Risk tolerant, so long as the benefit offsets that risk. Creative thinker and conceptual problem-solver who can unlock growth opportunities Strong communication skills and ability to speak and write concisely and effectively, adapting messages to a range of audiences Self-starter and entrepreneurial leader who performs in a lean, fast-paced environment Thrives in collaborative, matrixed, and cross-functional organization with strong ability to influence Ability to develop and mentor others High EQ, internally and with Franchisees Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences. Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants across nearly 60 global markets. In an industry facing increasing disruption, our leaders saw an opportunity to build a restaurant company unlike any other – one that brings together differentiated yet complementary brands and aims to make them stronger than they would be on their own. Found inherently in the purposes of our family of brands, we identified a common thread between our restaurants – the capacity to inspire. From guest experience to career development to community well-being, Inspire plays a role in the lives of millions of people every day. Our brands are diverse, distinctive, and fan favorites. In a sense, you could say we seek those who provide something different than the norm.