Global Marketing Lead Position Available In Suffolk, Massachusetts

Global Marketing Lead (OOJ – 36879) NPAworldwide Recuitment Network update Last updated: Jun/11/2025
Job Description Global Marketing Lead – Point of Care REMOTE
Excellent benefits (day 1), Great 401k Match, 4 weeks vacation!! Multi-billion dollar global leader in point of care diagnostics has an immediate opening for a Global Marketing Lead. This global innovator in healthcare solutions is seeking a strategic marketing leader to shape the positioning, growth strategy, and promotional execution for its point-of-care diagnostic products. You’ll drive global marketing initiatives, oversee product launches, and collaborate cross-functionally to strengthen market presence and support commercial success. •We are looking for downstream marketing experience with launch experience in POC or similar industry/products.

Key Responsibilities:

Strategic Market Development:

Define and own the go-to-market strategy for a portfolio of POC diagnostic solutions, ensuring effective positioning across varied healthcare segments.

Promotional Planning:

Lead the creation of marketing campaigns, educational tools, and sales materials to support global sales teams and expand market reach.

Product Launch Management:

Oversee commercialization efforts including launch planning, content development, field readiness, and forecasting.

Opportunity Assessment:

Identify and evaluate growth opportunities based on customer feedback, clinical trends, competitor activity, and reimbursement dynamics.

Stakeholder Collaboration:

Partner with internal teams and external collaborators to deliver aligned marketing programs, manage channel strategies, and ensure brand consistency.

Cross-Functional Leadership:

Work closely with commercial, clinical, regulatory, legal, R D, and operations teams to support product lifecycle goals and market responsiveness.

Market Intelligence:

Monitor global trends in POC testing and synthesize insights to refine strategy and influence innovation.

Qualifications:

Qualifications:

Bachelor’s degree in science, business, or related field; advanced degree (e.g., MBA) preferred
8+ years of successful product marketing experience, ideally in diagnostic or medical device industries
Deep understanding of the global point-of-care testing landscape
Strong leadership, analytical, and communication skills
Willingness to travel internationally (~15%) Why is This a

Great Opportunity :

Billion-dollar pedigree business with extensive growth over the past few years Lead market positioning, marketing programs and develop the Global market strategy to drive sales growth
Promotional & market strategy development, opportunity identification & evaluation, and leadership of launch (taking charge of initiatives!).
Hands on, individual leader position
Target pay varies on level, base salary $135-170K+, 10% bonus, 6% 401k match, 4 weeks paid time off + holidays, excellent benefits from Day 1
Dynamic culture, best in class mentality, strong career progression available!

Visa sponsorship provided:

No

Location:

Boston, MA, Massachusetts, USA

Remote Status:

Fully Remote

Pay Type:

Annual Salary

Occupational Categories:

Sales/ Marketing/ Advertising/ Business Development
Industry(ies):
Direct Marketing