Audience Strategy and Operations Analyst Position Available In Orange, Florida
Tallo's Job Summary: The Audience Strategy and Operations Analyst position at Tentek, Inc. in Orlando, FL involves analyzing and synthesizing data, providing tactical support for marketing campaigns, and uploading audiences into platforms. The job pays $58.00 - $62.00 per hour on a contract basis, with benefits including 401(k), dental insurance, health insurance, and vision insurance.
Job Description
Audience Strategy and Operations Analyst Tentek, Inc. Orlando, FL 32819 • Hybrid work Job Summary The Customer Engagement Media Strategy & Activation team delivers powerful customer experiences across marketing touchpoints by using data and tools to bring marketing to life. We lead consumer analytics, business intelligence, and audience strategy for 1:1 marketing campaigns to improve targeting, messaging, and channel strategies using data-driven insights. In this role, you will: Analyze and synthesize 1P/2P/3P data from various sources to build holistic views of audiences with clear insights and recommendations Manually pull data to feed various dashboards and curate data for insight requests Provide tactical support for direct channel and paid media campaigns by identifying relevant audiences, ensuring platform delivery, and supporting audience sizing requests Upload audiences into platforms and conduct audits in platform to ensure audiences are up to date and the correct audiences are being used Qualifications Experience with or exposure to a Marketing team within a large, matrix organization Experience with Data Analysis and Manipulation Tools (SQL, Snowflake, Tableau, Excel) Experience with audience analysis, targeting & segmentation strategies Experience using data and insights from multiple sources to provide actionable recommendations Knowledge of or exposure to Paid Media and Direct Channel Activation Platforms (Meta, YouTube, Google, Adobe Campaign, LiveRamp, etc.) Experience translating insights and recommendations into presentations for various stakeholders Preferred Qualifications Experience working in
Salesforce Marketing Cloud Job Type:
Contract Pay:
$58.00 – $62.00 per hour
Benefits:
401(k) Dental insurance Health insurance Vision insurance
Schedule:
8 hour shift Ability to
Commute:
Orlando, FL 32819 (Required) Ability to
Relocate:
Orlando, FL 32819: Relocate before starting work (Required)
Work Location:
Hybrid remote in Orlando, FL 32819
