Social Media Strategy Manager Position Available In Macon, Alabama
Tallo's Job Summary: The Social Media Strategy Manager position at Tuskegee University in Tuskegee, AL involves developing and executing a comprehensive social media strategy aligned with the university's goals. Responsibilities include overseeing projects, analyzing performance metrics, and driving engagement across platforms. The ideal candidate has a Bachelor's degree in Marketing or related field, 3-5 years of experience, and strong communication skills, proficiency in social media tools, and the ability to work independently and collaboratively. Apply by 08/01/2025.
Job Description
Social Media Strategy Manager
Tuskegee University
in Tuskegee, AL
Apply Now Type:
Full-Time
Posted:
05/01/2025
Application Due:
08/01/2025
Category:
Communications, Marketing, and Public Affairs Status
Full Time Job Summary The Social Media Strategy Manager will develop and execute a comprehensive social media strategy that aligns with the university’s strategic goals, objectives and overall messaging. This role involves overseeing organic social media projects, analyzing performance metrics and sentiment, and driving engagement across various platforms. Reporting to the Director of Creative Services, the Social Media Strategy Manager will collaboratively implement a global storytelling approach and results-oriented organic social media plan that connects cross-functional teams and enhances the university’s social media reach and effectiveness. Essential Job Duties
Implement social media strategies across platforms that are aligned with university’s storytelling strategy. (LinkedIn, Facebook, Instagram, YouTube)
Set quantitative and qualitative measurable goals, and analyze and report on performance, routinely identifying insights for optimization.
Develop and post high-quality written content and multimedia content, including videos and infographics, tailored for various social media platforms
Develop content calendars featuring relevant holidays, organic campaign strategies and social media initiatives in collaboration with the university’s communication planning and messaging.
Support media relations efforts, including social media for all coordinated messaging.
Qualifications (Education, Experience and Specialized Training)
Bachelor’s degree in Marketing, Communications, Public Relations, Journalism or a related field.
Minimum of 3-5 years of experience.
Certification in social media content creation and strategy or digital storytelling preferred.
Skills and Attributes Knowledge:
Current on relevant social media tools, trends and best practices.
Strong familiarity with social media tools like Sprout Social and Hootsuite, as well as with in-platform analytics on Facebook, Twitter, Instagram and LinkedIn.
Skills:
Excellent written and verbal communication skills, with a demonstrated ability to develop, implement and adjust social media strategies and campaigns to strategically drive audience growth and engagement.
Proficiency in creating editorial calendars for multiple social media channels (e.g., Facebook, LinkedIn, Instagram, YouTube, etc.) and scheduling content.
Excellent project management, organizational, diplomacy, interpersonal, analytical and critical thinking skills required.
Experience working with executive leadership to develop their social presence through strategy creation, content development, posting, and monitoring.
Proficiency in video editing for social media platforms, including the ability to create engaging and visually appealing content tailored to each platform’s specifications, such as aspect ratios, video lengths, and trends in video styles and formats.
Creative, strategic thinker able to manage multiple priorities simultaneously, respond quickly to time-sensitive matters and take initiative to manage projects from inception through completion.
Ability:
Exceptional storytelling abilities, capable of crafting engaging and concise content, with a keen attention to detail and a strong ability to meet deadlines.
Ability to provide reporting, analytics and recommendations on overall channel performance and specific campaigns, utilizing both qualitative and quantitative data for decision-making
Capable of working independently and as part of a team, collaborating effectively with cross-functional teams and external constituents.
Posting Number:
S827 Will this position required travel?: Yes Will this position required night, weekend, and after hour work?: Yes Will this positon be supported using grants or contract funding?
No Number of Vacancies:
1
Open Date:
05/01/2025
Close Date:
08/01/2025
Open Until Filled:
No Special Instructions Summary Each applicant, including all current employees, must complete and submit the following documents:
Tuskegee University employment application
Cover Letter
Resume/CV
Recommendation letters
Copies of unofficial transcripts.
Please note that official transcripts(s) will be required upon hire
Quick Link for
Internal Postings:
https://tuskegee.peopleadmin.com/postings/2866
Equal Employment Opportunity Employer-Male/Female/Veteran/Disabled Federal law requires identity and employment eligibility veri?cation on Form I-9 within three (3) business days of employment. Must be able to pass a drug screen and background check.
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