Associate Director Marketing Operations Position Available In Cobb, Georgia

Position Overview Wolters Kluwer Tax & Accounting is seeking an Associate Director of Marketing Operations to lead and optimize our global marketing operations function. This critical leadership role will drive operational excellence across marketing technology, automation, analytics, SEO, and website performance to support strategic marketing initiatives and revenue goals. The Associate Director will guide a high-performing team and collaborate cross-functionally to streamline processes, maximize ROI, and deliver exceptional customer experiences. Key Responsibilities Marketing Technology & Systems Lead the development and execution of a robust marketing technology roadmap aligned to global business objectives. Own the optimization and integration of marketing platforms and tools to drive efficiency and scalability. Champion data instrumentation and architecture that enables full-funnel performance measurement. Website & SEO Management Oversee the strategic direction, performance, and ongoing optimization of our ecommerce and informational websites. Ensure digital journeys support customer decision-making across both Sales-assisted and self-serve channels. Guide the team in driving best-in-class SEO strategies for discoverability and conversion. Marketing Automation & Campaign Operations Manage marketing automation platforms and workflows for lead capture, scoring, routing, email marketing, and service request flows. Ensure seamless campaign execution and a frictionless experience for leads across the lifecycle. Data, Reporting & Insights Deliver actionable reporting and dashboards to support executive, marketing, and sales decision-making. Translate data into insights that improve campaign effectiveness, marketing ROI, and sales alignment. Team & Vendor Leadership Lead, mentor, and grow a skilled team of marketing operations professionals. Manage relationships with external technology vendors and service providers to ensure performance and alignment with strategy. Operational Excellence Maintain process compliance with data privacy, security, and regulatory standards (e.g., GDPR, CCPA). Administer the marketing operations budget and track ROI on technology investments. Champion a culture of continuous improvement and agile marketing execution.

Qualifications Required:

7+ years of experience in marketing, with at least 3+ years in a marketing operations leadership role responsible for managing a team Demonstrated success building and scaling marketing technology stacks in a software or SaaS environment. Strong expertise in Salesforce with experience using Salesforce Marketing Cloud and/or other MarTech tools such as Hubspot, Marketo, or Eloqua Proven experience managing ecommerce websites and optimizing customer journeys. Strong leadership and team development skills. Excellent analytical skills and ability to synthesize data into clear insights. Outstanding communication and stakeholder management skills.

Preferred:

Experience in a matrixed, global organization – must be comfortable working with remote teams. Proficiency in SEO best practices and web analytics. Experience with social and content marketing platforms such as Sprout Social, Bamboo, and others. Track record of promoting diverse, inclusive, and collaborative team cultures. Travel Expectations 10-15% Why Wolters Kluwer? Wolters Kluwer is a global leader in professional information, software solutions, and services for the healthcare, tax and accounting, financial and legal sectors. We foster innovation, collaboration, and continuous learning—and we are committed to improving the way our customers work. Ready to help shape the future of marketing operations? Apply today to join a collaborative team making an impact at scale. The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

Target salary range

CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA

$153,200 – $216,850 If making a difference matters to you, then you matter to us. Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world. You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong. Wolters Kluwer reported 2023 annual revenues of €5.6 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,400 people worldwide. Our customers work in industries which impact the lives of millions of people every single day. Our mission is to empower our professional customers with the information, software solutions, and services they need to make critical decisions, achieve successful outcomes, and save time. Our expert solutions combine deep domain knowledge with technology to deliver both content and workflow automation to drive improved outcomes and productivity for our customers. We are committed to helping professionals improve the way they do business and solve complex problems with our range of digital solutions and services, which we continuously evolve to meet their changing needs. Our 188-year legacy and portfolio represent thousands of customers worldwide. For more information about our solutions and organization, visit www.wolterskluwer.com, follow us on Twitter, Facebook, and LinkedIn. Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume. As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work. We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion. This principle is ingrained in our company values and articulated in our Code of Business Ethics. At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous. In 2024 we were awarded Ragan’s Top Places to Work for

Employee Wellbeing:

Large Organization, in recognition of our commitment to maintaining and enhancing the well-being of our colleagues through our ‘Together we thrive’ well-being program. Wolters Kluwer and all its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other protected status. GDPR Careers Privacy and Cookies Wolters Kluwer (“we” or “us”) wants to inform you about the ways we process your personal information. In this Privacy & Cookie Notice we explain what personal information we collect, use and disclose. You’ll find details related to GDPR and other data privacy policies on our Careers Privacy and Cookies page.