Director, Marketing Operations Position Available In Rockingham, New Hampshire

Job Description:

A career at Loftware is more than just a job – it’s anopportunity to help shape the supply chain of the future.

AboutCompany:

Did you ever wonder how products arrived at your doorstepor at your local grocer or store? When manufacturers, consumerproduct and life science companies have to get their products frompoint A to point B, they rely on Loftware to ensure deliveries getto their destinations. With our wide array of labelling solutionsour customers are able to stay in compliance, adhere to regulatoryneeds, drive efficiency through the supply chain. It’s frankly rareto find a company like Loftware where our customers rely so heavilyon us, commerce would cease if we didn’t exist. Loftware enablesour customers to provide authentic, compliant, and traceableproducts through a connected supply chain. With a focus onaddressing complex challenges across industries such asmanufacturing, pharmaceuticals, and consumer goods, Loftwareempowers organizations to create, manage, and optimize theidentification and packaging of products in a streamlined andcompliant manner. Through its innovative mission-critical softwareplatform, Loftware enables businesses to enhance supply chainefficiency, ensure regulatory compliance, and deliver consistentand accurate identification that supports brand integrity andcustomer satisfaction. We make the supply chain work.

RoleDescription:

The Marketing Operations Director plays a criticalrole in supporting and optimizing all aspects of the marketingfunction. This role is responsible for developing and executingefficient marketing processes, implementing and managing marketingtechnology, and analyzing marketing performance to drive measurableresults and being an individual contributor by owning Marketo and6Sense day to day.

Key Responsibilities:

Marketing Technology StackManage and optimize marketing automation platform (Marketo)including data segmentation, campaign execution, lead scoring, andreporting. Integrate marketing automation platforms with other keymarketing and sales tools (e.g., SFDC, 6Sense, Ringlead, ZoomInfo,Zoom Webinars, BrightTalk, Leandata). Evaluate and recommend newmarketing technologies to improve efficiency and effectiveness.

Marketing Operations & Processes:

Develop and document marketingprocesses and best practices to ensure consistency and efficiencyacross all marketing channels. Lead marketing data analysis andreporting, providing insights into campaign performance, leadquality, and ROI. Develop and maintain marketing dashboards totrack key performance indicators (KPIs). Manage lead scoring modelsand nurture programs to qualify leads and improve conversion rates.

Support the execution of marketing campaigns across all channels(e.g., email, social media, paid advertising, and contentmarketing).

Data Management & Analysis:

Ensure data quality andaccuracy across all marketing systems. Conduct regular data auditsand implement data cleansing procedures. Analyze marketing data toidentify trends, identify areas for improvement, and inform futuremarketing strategies.

Project Management:

Manage and executemarketing projects on time and within budget.

Team Leadership andDevelopment:

Lead and mentor a team of marketing operationsspecialists, fostering a culture of collaboration, innovation, andcontinuous improvement. Provide guidance and training to ensureteam members are up-to-date on best practices and emerging trendsin marketing operations.

Qualifications:

Education and Experience:

Bachelor’s degree in Marketing, Business, or a related field(Master’s degree preferred). 8 years of experience in marketingoperations or a related role, with at least 3 years in a leadershipposition. Experience in SaaS, B2B, or technology industries ishighly desirable.

Technical Expertise:

Strong knowledge ofmarketing automation platforms (e.g., Marketo, HubSpot, 6Sence) andCRM systems (e.g., Salesforce). Expertise in analytics andreporting tools, such as Google Analytics, Tableau, Power BI, orsimilar platforms. Familiarity with data management practices,including data hygiene, segmentation, and compliance (e.g., GDPR,CCPA).

Key Skills:

Strategic thinker with the ability to balancelong-term vision with day-to-day execution. Strong analyticalskills, with the ability to interpret data, identify trends, andmake data-driven decisions. Excellent project management andorganizational skills, with the ability to manage multiplepriorities simultaneously. Exceptional communication andinterpersonal skills, with the ability to collaborate acrossdepartments and influence stakeholders. Demonstrated ability tolead and develop high-performing teams. If you possess a deepunderstanding of marketing technologies and data-drivendecision-making, and a passion for leading marketing operationswithin a dynamic, fast-growing organization, we invite you to applyfor the Director, Marketing Operations role at Loftware. Join us inshaping the future of our organization and to make your mark withinthe global supply chain landscape. Why join us? Working for theundisputed global leader in a business-critical industry offersunparalleled possibilities. Our team is made up of the mosttalented, curious, and inspiring people in their fields, eachbringing something unique to the table. We use the power of theglobal team. We set you up for success. We offer comprehensivetraining to all employees and place an emphasis on employeedevelopment. We win with inclusion At Loftware, inclusion,diversity, and belonging are paramount to our success and ourculture. We are an equal opportunities employer. This means we arecommitted to recruiting qualified applicants regardless of race,color, religion, age, sex, gender, national origin, disability, orprotected veteran status. We believe we are made stronger by theunique capabilities and qualities that each person brings to ourcompany, and we invest in our employees to inspire confidence andhelp everyone realize their full potential.