Director of Marketing Operations Position Available In Montgomery, Pennsylvania
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Job Description
Director of Marketing Operations
Location
Ambler, Pennsylvania, United States
Category
Marketing
widget
Full-Time
Job ID
P-103993
Description
Job Requirements Our purpose is to help a billion people find the right job! Phenom is an AI-Powered talent experience platform that is redefining the HR tech space. We have grown into a global organization with offices in 6 countries and over 1,500 employees. As an HR tech unicorn organization, innovation and creativity is within our DNA. Come help us make every talent moment Phenomenal! We’re seeking a strategic, hands-on Director of Marketing Operations to lead our marketing systems, data infrastructure, and GTM process alignment. Reporting directly to the VP of Revenue Operations, this role is pivotal in connecting marketing efforts to pipeline, revenue, and company growth. You will own and optimize our HubSpot ecosystem, while ensuring full data and process alignment with Salesforce and other critical GTM systems. What You’ll Do 1. Strategic Planning & GTM Alignment Translate high-level business objectives into a scalable, insight-driven marketing operations strategy that directly supports go-to-market alignment, pipeline growth, and long-term revenue acceleration.
Partner with all GTM teams to ensure operational and reporting consistency across the funnel. 2. Martech Stack Architect Enhance the full marketing tech stack with HubSpot as the core platform, ensuring integrations and workflows with Salesforce.com, ZoomInfo, Cognism, Bombora/Qualified, and other GTM tools.
Continuously research and evaluate emerging AI-driven technologies and operational methodologies to ensure the marketing stack remains at the forefront of efficiency, automation, personalization, and performance. 3. Campaign Enablement & Execution Collaborate with Demand Gen and Product Marketing to ensure campaigns are efficiently launched, tracked, optimized, and tied to clear ROI outcomes.
Build and refine workflows, nurture programs, segmentation, and campaign architecture inside HubSpot.
Partner with GTM teams to identify field events, webinars, and digital programs, and then track their effectiveness. 4. Data & Analytics Mastery Develop and manage marketing dashboards and reports tracking campaign ROI, funnel conversions, MQL-to-opportunity flow, and velocity across lifecycle stages.
Analyze multi-touch attribution, pipeline influence, and engagement trends across GTM functions.
Deliver actionable insights to senior leadership and GTM stakeholders. 5. Lead Lifecycle Management Design and implement a lead scoring model incorporating behavioral data, firmographics, and intent/research signals.
Set up and maintain lifecycle stage mapping using Hot/Warm/Cold temperature tiers to prioritize GTM efforts.
Align lead handoff criteria and lifecycle definitions in close collaboration with GTM leadership. 6. Cross-functional Leadership Act as a key liaison between Marketing, Sales, SDR, Product, IT, and RevOps to ensure operational consistency.
Champion adoption of tools, processes, and best practices across GTM teams.
Lead governance efforts for contact and account data hygiene across HubSpot and Salesforce.com, including deduplication, enrichment, and compliance standards. What You’ve Done 8+ years of experience in Marketing Operations at a SaaS or high-growth B2B company.
5+ years of hands-on HubSpot expertise, including building complex automations, segmentation, reporting, and campaign execution.
Proven experience owning contact and account hygiene across HubSpot and Salesforce.com, including processes for enrichment, deduplication, and segmentation.
Strong grasp of GTM tech stacks and experience with tools such as ZoomInfo, Cognism, and Bombora/Qualified.
Demonstrated success building lifecycle stages, lead scoring models, and GTM-aligned funnel infrastructure.
Highly analytical with deep experience in campaign reporting, attribution modeling, and pipeline influence tracking.
Effective communicator and cross-functional collaborator with ability to influence across departments.
Comfortable in a dynamic, fast-paced environment that values innovation, data, and experimentation. Benefits We want you to be your best self and to pursue your passions! Benefits/programs to support holistic employee health
Flexible hours and working schedules
Growing organization with career pathing and development opportunities
Tons of perks and extras in every location for all Phenoms! Salary Expected salary range $165,000-$180,000 Please note the Salary range is subject to change in the future in accordance with Phenom’s policies Diversity, Equity, & Inclusion Our commitment to diversity runs deep! Diversity is essential to building phenomenal teams, products, and customer experiences. Phenom is proud to be an equal opportunity employer taking collective action to build a more inclusive environment where every candidate and employee feels welcomed. #LI-JM1 #LI-Remot