Manager, Category Advisory Services Position Available In Fulton, Georgia
Tallo's Job Summary: The Manager, Category Advisory Services role involves leading beverage strategies with Regional CR accounts to maximize category and Coca-Cola opportunities. Responsibilities include developing beverage strategies, influencing customer decision-making, and collaborating with cross-functional teams. The ideal candidate has 5+ years of CPG experience, a bachelor's degree (MBA preferred), and advanced analytical skills. This position requires 20-30% travel and is located in the Eastern USA.
Job Description
POSITION OVERVIEW
Responsible for leading work with Regional CR accounts (Wawa, QuikTrip, Sheetz, Get Go, Murphy, Mapco, Loves) on beverage strategies and tactics to maximize the opportunity for both the category and Coca-Cola. Key deliverables include opportunity assessment, beverage strategy development as part of a category blueprint, shopper insights, assortment and space recommendations, main shelf placement, display best practices, etc.
Position ResponsibilitiesEnsures alignment between Retailers and Coca-Colas strategic priorities.
Makes beverage strategic and tactical recommendations by leveraging unique insights from POS, shopper card, panel data as well as other industry sources.
Plays a pivotal role in influencing customer decision making by building relationships with senior executives to collaboratively build strategies and tactics designed for future category growthStewards’ development & implementation of process for sharing best practices, as well as sharing specific retailer shopper and category insights within Coca-Cola to drive/shape future corporate strategy.
Leads the interaction with cross-functional leads to address key business questions and develop volume and revenue growth strategies that allow both companies to meet and exceed plan expectations.
Ensures that category management tools, data, and shopper insights are effectively leveraged to grow distribution, space, and optimized assortment for all beverage categories.
KEY FOCUS
AREASStrategic Thinking and Strategy Development:
Develop and drive Coca-Cola strategic processes and plansPartner in the development of annual business plan; drive category strategy and opportunities; ensure plan has a relevant category strategy which will win in the marketplaceFocus on retailer category developmentProvide leadership & continued stewardship for retailer’s beverage categories (Sparkling, Still and Warehouse)Recommends space opportunities and risks for the beverage categoryPartner with Sales Teams in development of retailer account plans and programs to drive Coca-Cola market shareLead the annual customer category situation assessment process
Project Management:
Collaborate with cross functional departments (Sales, Channel Strategy and Development, RGM etc) on projects focused on becoming our customers most valued supplier
Relationship Management:
Develop solid working relationships with key retailer divisional/category managers to drive NARTD beverages into all aspects of their shopper engagement strategy in-storeAct as brand champion for Coca-Cola by defining and driving overall brand objectives through the practice of category management techniques, delivering comprehensive category programs internally and across retail partners to drive product and brand initiativesBuild strong team-oriented relationships with other key internal business units and/or global partners that result in new business and/or cross-category opportunities
Education:
Minimum Required Bachelor’s Degree Preferred:
MBA or other graduate degree
EXPERIENCEMinimum Required:
5+ Years in CPG IndustrySenior level experience within the consumer goods/beverages industryStrong knowledge of category management principles and analytic techniques
Preferred Level:
7+ Years in CPG IndustryExperience across multiple disciplines beyond category management (Shopper Insights, Revenue Growth Management, etc)Required SKILLSAdvanced analytical capabilitySpecific capabilities with customer specific data sources (84.51, EYC, etc.)High level of experience in data providers (Nielsen, IRI)High technical skill and aptitude with computer software (MS Office, JDA, Power BI, etc.)Demonstrated reputation for customer engagement with ability to positively drive business resultsAbility to link category leadership strategies to customer strategiesAnalytics experience
- ability to draw insights and actions from dataPlanning experience
- strategic thinking, forward looking, time cognizantDrives organizational performance, efficiency, & effectiveness by translating analytics into actions and resultsAdditional SKILLSPowerBISpace planning
- exposure to JDAFountain experienceCustomer facing experience.
Bottler experience
Travel:
20-30%
Location:
Virtual/Remote with preference for location Eastern USA•
Atlanta/ and or Atlanta AOCSkills:
Leadership; Customer Experience (CX); Relationship Building; Category Insights; Innovation; Category Management; Facilitation; Marketing; Sales; Customer Insights; Storytelling; Communication; Strategic Selling; Teamwork; Cross-Functional TeamworkPDN-9efc21f3-ff30-4602-abd0-22d19e169fc2
