Tourism Specialist Position Available In New Hanover, North Carolina

Tourism Specialist 
Salary $59,000.00 – $69,000.00 Annually Location Hanover, VA Job Type Full-time Job Number 202500151 Department County Administrator’s Office – Tourism Opening Date 06/12/2025 Closing Date Continuous

DESCRIPTION

BENEFITS

Description General Description:

 The Tourism Specialist performs work of considerable difficulty by developing, creating, supporting, and implementing a marketing/public information campaign for an assigned department; performs related work as required.

Organization:

 The Tourism Specialist position reports directly to the Director of Tourism and supervises no staff.

Essential Functions:

Increase community awareness of department services, programs, and activities
Partner with appropriate personnel to develop and implement a marketing campaign and evaluate it on a regular basis, making or recommending improvements and/or adjustments as needed
Use social, digital, and other vehicles to engage internal and external audiences
Format and update digital communication systems
Stay abreast of current marketing trends and make recommendations to supervisors about ways to improve existing marketing efforts
Conceptualize, design, and produce requested products, working closely with clients until product is complete
Maintain County print policies and standards of consistency and branding of departments and County logos
Manage distribution of publicity materials for department
Maintain weekly event calendar updates
Contribute to program development and provide program support.
Assists with inventory management, coordination and promotion.
Assists with data management of countywide tourism and event calendars

Working Conditions:

Hazards
None known
Environment
Office
Field – Must be able to travel to multiple locations upon demand in order to perform essential function.
Physical Effort
Occasional lifting of Tourism/Marketing related materials

FLSA Exempt Knowledge, Skills and Abilities:

Ability to manage multiple projects and deadlines at one time; ability to communicate effectively, both verbally and in writing; demonstrated teamwork and collaborative work skills; ability to work professionally with high profile presenters; proficiency in Microsoft Word, Excel, Powerpoint and Outlook, proficient and comfortable using a personal computer; comfortable in a social media environment, including creating and submitting posts; ability to work evenings and weekends; ability to drive a County vehicle; knowledge of the methods, practices and techniques of marketing and community relations; demonstrated skill in graphic design and relevant software (not required, but preferred); employ various strategies and methods to market various events, programs, and services to a broad audience; consult with colleagues to design marketing campaigns and high-quality, well-written materials; develop measurable objectives to review and evaluate the success of marketing strategies and communications; working knowledge of InDesign, Photoshop and Adobe Illustrator; excellent presentation skills; excellent customer service skills; excellent time management and organizational skills; pre-press and production knowledge.

Essential, Experience and Training:

Bachelor’s degree in Marketing, Communication, Graphic Design, Business, or related field. -OR- any equivalent combination of training and experience.

Special Conditions:

Valid Commonwealth of Virginia Driver’s License
Criminal Records Check, including fingerprinting Valid Commonwealth of Virginia Driver’s License
Twelve-month probationary period
Work beyond normal work schedule, to include occasional evening meetings and weekend activities

Established Date:

June 2025 Employer
Hanover County Government
Address
7515 Library Drive Hanover, Virginia, 23069
Phone
804-365-6075 Website
http://www.hanovercounty.gov