Senior Project Manager, Web Strategy * Bilingual S Position Available In Kennebec, Maine

Senior Project Manager, Web Strategy • Bilingual S at American Red Cross in Augusta, Maine, United States Job Description By joining the American Red Cross you will touch millions of lives every year and experience the greatness of the human spirit at its best. Are you ready to be part of the world’s largest humanitarian network?
Join us-Where your Career is a Force for Good!

Job Description:

MUST BE BILINGUAL IN SPANISH AND ENGLISH WHY CHOOSE US?

Joining The American Red Cross is like nothing else – it’s as much something you feel as something you do. You become a vital part of the world’s largest humanitarian network. Joining a team of welcoming individuals who are exceptional, yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better. When you choose to be a force for good, you’ll have mentors who empower your growth along a purposeful career path. You align your life’s work with an ongoing mission that’s bigger than all of us. As you care for others, you’re cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work. The American Red Cross is seeking a bilingual (English + Spanish) detail-oriented and self-motivated senior manager for digital content strategy, with a focus on the Biomedical Services website (RedCrossBlood.org) and app (Blood Donor App). This fully remote position will lead content strategy and implementation across Red Cross digital platforms with the goal of enhancing and optimizing a visitor’s journey and into the conversion funnel. Additionally, in the first 12-24 months of this role, a large portion of time will be dedicated to serving as the POC for content as part of an organizational-wide website redesign initiative including content migration and translation, while continuing to own all day-to-day duties within the current platforms. The candidate will also be responsible for managing all in-app content including items such as promotions, badges, feature updates and more. The candidate will need to possess strong organizational skills and deep experience with content strategy as well as content implementation. This role will report to the Director of Digital Marketing.

Salary Range:

100k-105k

WHAT YOU NEED TO KNOW

Key Responsibilities:

Project and People Management
Manage and implement web content strategy and migration as part of a large organizational-wide website redesign project for RedCrossBlood.org.
Serve as the POC and project manager for content migration and multilanguage translation requirements, as well as being hands-on in the implementation and optimization before, during, and after launch.
Develop and manage content-related project milestones, timelines, resources, and requirements when implementing content into new frameworks.
Provide data and analytics to support content strategy decisions and organizational needs when considering user journeys, page components, SEO, and web best practices.
Assist with content migration from one CMS into the next and complete content QA with a focus on the multilingual experience.
Drive innovation and optimization, many times serve as a project manager, across both web and app platforms for items like web journeys (deep linking) and additional content and component enhancements.
Serve as accessibility lead and liaison performing regular content audits to ensure the site remains accessible to all visitors. Project manage updates that need to be met to achieve maximum accessibility across RedCrossBlood.org and Blood Donor App. Content Strategy and Management
In partnership with marketing and engagement teams, craft compelling web and app content that drives engagement and conversions supporting blood product donations and lead generation efforts.
Own and manage all web and in-app content requests and processes as part of the larger content strategy for RedCrossBlood.org and Blood Donor App. This includes working with cross-functional teams (engagement, product, marketing) leading discovery sessions, identifying content requirements and objectives, wireframing, content development (writing content and imagery selection), content implementation and QA. This role is responsible for ensuring all parties are at the table moving content forward with both speed and thoughtfulness.
Implementing web and app content requests via Adobe Experience Manager (CMS), with a focus on Spanish and multilanguage, and bringing them to life via the web and app. Ensure all… For full info follow application link. The American Red Cross is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.