Director, Consumer Strategy Position Available In Richmond, Georgia

• We are Generac, a leading energy technology company committed to powering a smarter world.
• Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation.

From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. We are seeking an experienced and strategic leader to fill the role of Director, Consumer Strategy at Generac. As a key member of our marketing team, you will be responsible for developing and executing consumer-centric strategies that drive business growth, increase brand awareness, and enhance consumer engagement across all touchpoints. The ideal candidate will have a deep understanding of consumer behavior, market trends, and the ability to leverage data-driven insights to inform strategic decisions and deliver relevant personalized campaigns.

• Key Responsibilities:

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Develop and Execute Consumer Strategy:

• Create and implement comprehensive omnichannel consumer strategies across the product portfolio that align with business objectives, leveraging market research, consumer feedback, and competitive analysis. +

• Market Research and Analysis:

• Work with Marketing Advanced Analytics team to stay up-to-date on consumer needs, preferences, and behaviors, and apply these insights to inform segmentation, marketing campaigns, and customer experience initiatives. +

• Brand Positioning and Messaging:

• Collaborate with cross-functional teams to develop and refine brand positioning, messaging, and value propositions that resonate with target consumer segments. +

• Customer Experience:

• Design and implement customer experience strategies and segmentation that drive loyalty, retention, and advocacy, including the development of customer journey maps, personas, and touchpoint optimization. +

• Product Development and Launches:

• Collaborate with product teams to incorporate new products into launch strategies. +

• Performance Metrics and Reporting:

• Develop plans that drive key performance indicator (KPIs) improvement such as qualified leads, leads conversions and customer lifetime value. +

• Cross-Functional Collaboration:

• Work closely with product, marketing, and customer service teams to ensure alignment and effective execution of consumer strategies.

• Requirements:

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Bachelor’s Degree:

• Marketing, Business Administration, or related field. +
• Minimum 8-10 years of experience:
• Consumer strategy, CRM, marketing, or related field, with a proven track record of developing and executing successful consumer-centric strategies leveraging personalization. Experience managing direct reports. +

• Leadership Skills:

• Proven ability to lead cross-functional teams and collaborate with senior leadership. +

• Strategic Thinking:

• Strong strategic thinking and problem-solving skills, with the ability to analyze complex data sets and develop actionable insights. +

• Communication and Influencing Skills:

• Excellent written and verbal communication skills, with the ability to present complex ideas and influence senior leadership and stakeholders. +

• Data-Driven Decision Making:

• Experience with data analysis tools and ability to apply data-driven insights to inform strategic decisions.
• Nice to

Have:

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MBA or Advanced Degree:

• Master’s degree in Marketing, Business Administration, or related field. +

• Industry Experience:

• Power generation, energy, or related industry experience preferred.
• Physical Demands
• : While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls.

The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 – 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel. _”We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”_ Our success is directly tied to our employees’ professional growth and personal well-being, combined with strong families and communities. As an inclusive workplace, our employees embrace diversity, celebrate differences, and treat others with equality and respect. Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.